Archetypes Essay Example | Topics and Well Written Essays - 750 words

Archetypes - Essay Example Archetypal characters appear repeatedly in legends worldwide. An angel is an archetype as a tragic hero who is trying to overcome the evils in his past. Many literature theories classify archetypes by their roles or purpose the character represents in the story. The classifications are protagonist, antagonist, reason, emotion, sidekick, sceptic, guardian and contagonist. Caught in the Widow’s Web Caught in the Widow’s web is a story written by Gordon Rice, which can be divided into three structural archetype types. These archetypal structures are character archetype, plot archetype and setting archetype. The characters, setting and plot archetypes that are believed to be the most important to this story have been well used by the author to convey a very complex psychological and philosophical narrative. Archetypes main purpose is to produce certain psychic forms, their description and various means of demonstration. BVCharacter archetypes The character archetypes in thi s narrative include the hunter, black widow, child, mother and scavenger. Given that the story is in first person viewpoint, the reader gains access to the narrators mind. In this case, the heroic hunter is the narrator, who is a hero in his own narrative; He embarks on a quest to find black widows in the village and neighbourhood. He found them in discarded wheels and tyres, house foundations and cellars, automotive shops and tool sheds and water meters and rock gardens. Other character archetypes are the villains in the town that is revealed in the first paragraph (Kennedy, &, Gioia, 1323) According to Miller, (126), the character archetype is the black widow as she is the object of the hunter’s fury and the heroic hunter seeks and destroys as many villains as possible. The black widow archetype character is an illusion of something evil and any bad thing that happens in a person’s life is associated to the active malevolent. Black widows always waited in the dark to ambush their victims. A black widow in somebody’s life cannot be reasoned with, just like the heroes cannot reason with their nemesis. Grice also sees the tiny spider as a villain who represents the black widow. The hero hunts them wherever he goes and at the same time, he fears them and realizes that they are too many to hunt, as much as he resolved to hunt them in the whole town. The Black widow in this narrative is seen as the ultimate villain, yet it is a small and malevolent creature with a high potential to for mass destruction. It possesses venom that contains neurotoxin that produces sweats, vomiting, swelling, convulsions and a number of other symptoms. The author also despises widows and sees them as abominations of nature, which is good in the world. Setting Archetypes The setting archetypes in this narrative include the town, the web and the cosmos or universe. This narrative is filled with material demonstrating archetypal forms that when pieced together reveals a web of intricacies that have the ability to overwhelm even the most analytical eye. The town is the main setting archetype that provides the battling ground between the villain and the hero throughout the story. The town represents the area in which the heroic hunter searches and destroys the black widow. When the heroic hunter goes throughout the town and neighbourhood, he finds the black widows in many archetypal settings like house foundations

An Analysis Based on Marks and Spencer Annual Reports Essay

An Analysis Based on Marks and Spencer Annual Reports - Essay Example In 2007, Cash inflow from continuing operating activities had been increased by '259 million. Cash inflow from continuing operation in 2008 has been decreased by '206.6 million that has reflected a higher working capital outflow. In 2007, there was reduction in cash outflow on leasehold repayments as compared to 2006 and hence it resulted to an increase in the working capital which was accounted to be '114.1 million. Non Financial Performance Marks and Spencer's stores in UK are highly sophisticated and are established in such a way that it can offer most convenient shopping to the customers. According to the latest survey' Over 21 million people visit Marks and Spencer's stores each week' is highly important in a fluctuating market where competition among groceries and other large scale retailers are fierce (Your M&S- 2008) Amenities including vehicles parking and restaurants are available at its most stores. Around 300 Marks and Spencer stores in UK are equipped with entrance cameras that can record the number of people who visit the stores. It is helpful to establish the ratios between the visits numbers and sales. The annual report details its strategies that it is changed and technologies are upgraded in order to capture customer footfall more accurately. Marks and Spencer has introduced thermal image cameras in its stores that are more sensitive in picking up flow of individuals and separating groups of people as they walk into the stores (Your M&S-2008). The annual reports also indicate that Mystery Shopping strategy is another way used by Marks and Spencer in order to evaluate the service qualities and convenient shopping... This essay stresses that Marks and Spencer’s stores in UK are highly sophisticated and are established in such a way that it can offer most convenient shopping to the customers. According to the latest survey’ Over 21 million people visit Marks and Spencer’s stores each week’ is highly important in a fluctuating market where competition among groceries and other large scale retailers are fierce (Your M&S- 2008) Amenities including vehicles parking and restaurants are available at its most stores. Around 300 Marks and Spencer stores in UK are equipped with entrance cameras that can record the number of people who visit the stores. It is helpful to establish the ratios between the visits numbers and sales. As the paper declares the annual report details its strategies that it is changed and technologies are upgraded in order to capture customer footfall more accurately. Marks and Spencer has introduced thermal image cameras in its stores that are more sensitive in picking up flow of individuals and separating groups of people as they walk into the stores. The annual reports also indicate that Mystery Shopping strategy is another way used by Marks and Spencer in order to evaluate the service qualities and convenient shopping possibilities. Each of the stores will be anonymously visited once a month by the experts. Marks and Spencer has created a broad approach towards customer orientation programs. ‘Marks and Spencer’s new manifesto campaign goes a step further by introducing powerful messages on provenance and healthy eating.

Finance - Stocks, Yields and Portfolios Essay Example | Topics and Well Written Essays - 2500 words

Finance - Stocks, Yields and Portfolios - Essay Example It majors in computer software development. Mattson Technology Inc. is in the field of designing, developing, and manufacturing equipment for the manufacture of semiconductors and other products. It is also a significant player in the NASDAQ daily operations, and has a big presence across America. Advanced Management Strategies Group majors in logistics, program management, business consulting, engineering support, product lifecycle management (PLM), PLM IT tools, and IT services management. That therefore implies that the stock analysis carried out comprises one software, one hardware, and one consultancy firm. Discretely compounded return rate measures the rate of changes in the value of asset over a period assuming countable compounding periods while continuously compounded rate of return measures the rate of change in the asset value associated with a holding period under the assumption of continuous compounding. (Analyst Notes par 1). They are calculated as follows: The arithmetic mean return is a computation of the average returns for a specified period of time. It involves summing up all the returns for the specific period, then dividing the total by the individual number of sub-periods. The geometric mean return calculates the average rate per period on an investment that is compounded over multiple periods (Finance Formulas par1). c) Positively correlated stocks point to a high likelihood of similar trend in movement over the determined length of time. The stocks may be having a common factor that makes them tend to behave this way, for example for companies producing closely related goods, or those producing complementary goods such as cars and petroleum companies. It is advisable that potential clients shun positively correlated stocks, because if they suffer a slump, it will result in a double loss to the investor. Among the stocks featured in this report, MSFT and MTSN have the highest positive correlation, at 0.41730442. They

Eltons interpretation of the roles of Somerset and Northumberland Essay Example for Free

Eltons interpretation of the roles of Somerset and Northumberland Essay Geoffrey Elton presented a view of Somerset as an incompetent leader, who failed to fill the political vacuum the ascension of an infant monarch had created; nonetheless, he was noble minded and had visionary aims. On the other hand, Elton saw Northumberland as ambitious and power greedy; however, he did recognise that Northumberland had introduced welcome reforms to the finances and administration, which certainly marked an improvement upon Somersets rule. In this essay, I will argue that Eltons assessment of their reforms and actions was correct, although his judgement of their characters, although true to a certain extent, has been exaggerated. Somerset demonstrated very little concern for humanitarian reform, as has been said by historians such as Elton, and his rule merely exacerbated problems at the end of Henrys reign. However, Northumberland showed more political ability in tackling the equally bad situation he faced and was not as power hungry as Elton suggested. There were significant problems at the end of Henrys reign. His foreign policy had led to a poor financial situation; wars with France and Scotland, although a matter of national pride, actually achieved very little and led to huge debts. Over 2 million had already been spent on the war with Scotland, however victory would have far outweighed these huge financial repercussions. Somerset, therefore, inherited huge financial problems with huge debts and a debased coinage; in addition, the war with Scotland continued and hostilities with France were high. However, it would be a mistake to say that the situation was at a point of no return, Somersets political inability is demonstrated in his failure to deal with the situation inherited from Henry. Indeed, his actions worsened the financial status of the Crown and served only to escalate discontent in his reign. Somersets political inability is shown in his failure to discontinue the damaging Scottish war; he didnt realise, as his successor did, that the Scottish war was unsustainable. Rather, Somersets decision to continue the war was the worst possible start for his rule and indicative of his inability, it lead to a poor economic situation throughout his protectorate and also to his neglect of the more important issues facing his subjects. The Chantries Act (1547) that continued the dissolution of the monasteries in Henrys reign created inflation; as a result, prices, especially grain, rose rapidly fuelling discontent among the poor. Had Somerset been more politically astute, he would have ended the Scottish war and undertaken financial reform. Instead, he made little or no effort to resolve the economic problems and left Northumberland with a worse situation than he had inherited. In this respect, I agree with Elton, who said that Somerset was without any sign of administrative or political sense, 1 this was not, however, limited to his economic policy. Somerset also inherited a nation divided on religion. Henry, although he had split from papal authority, never made the full transition from Catholicism to Protestantism as Northumberland did later in the Edwardian period. Rather, the doctrinal modifications, which followed the split from Rome, resulted in a confused nation. The ten articles of 1536 had seemed to establish England as Protestant; however, the six articles 3 years later represented the return of some Catholic doctrine. As a result, there was a certain confusion and ambiguity as regards the state religion to some extent to do with the competition of the conservative and reform factions of the court, but also the fact the Henry had never been totally converted to Protestantism. Nevertheless, since he followed a monarch who had implemented perhaps the largest religious reform in the history of the church, Somerset had to deal with a situation of religious insecurity. Arguably, the effects of religious reform are harder to forecast than the effects of economic policy; therefore, it is easier to condemn Somerset as inept on the basis of his economic policies than it is on the basis of his religious reforms. Somersets religious reforms moved towards Protestantism with the introduction of a new Prayer Book and the Act of Uniformity as well as the Chantries Act, which abolished the remnants of Catholicism. However, in an attempt to appease both sides of the spectrum, a certain ambiguity still remained and Catholicism had not been categorically denied. However, the reforms were met only with discontent, for some it was too extreme and for others too moderate. The Treason Act, which ended restrictions on the discussion of religious doctrine, served only to make matters worse and led to disorder. In terms of religious reform, the outcome would have been more stable had Somerset done nothing. We have seen that religious turmoil was the result of a lack of continuity in the short Edwardian and Marian eras. This suggests that a period of stability following the fast paced religious reform of the Henrician rule would have been beneficial in Somersets protectorate. However, as we have noted, the outcome of religious reform would have been much harder to gauge at the time. While Somersets religious policy is not the sign of an expert politician, it cannot be used to condemn him to the same extent as his economic record. His religious reform, therefore, supports Eltons view that Somerset had talked much about liberty but had produced disorder. 2 His aim to appease the extremes can at least be seen as well meaning, while his actions were not those of an experienced politician; furthermore, his belief that appeasing the extremes was possible at this point is arguably naive. Somerset was poor at dealing with the growing feeling of discontent in England. Not only was he largely responsible for the growth of discontent due to his economic and religious policies, but more importantly, instead of dealing with the roots of discontent he attempted to control the disorder that resulted. The Vagrancy Act (1547) was a heavy-handed attempt to control the public, it meant that anyone out or work for 3 days would be branded with a V and sold into slavery for two years. He put out the message that dissent was not to be tolerated, though his action was strong it showed few signs of effective leadership. As his reign progressed it was clear that he showed no signs of dealing with the root of the issue, rather to avoid rebellion. A reform programme was supposedly being put together by John Hales, who later turned out not to exist. Furthermore, having blamed the problems on enclosure, reforms to remedy the problem were merely piecemeal and demonstrated indecisiveness. Somerset was inept; the paranoid measures preceding his fall such as bans on football and on the spreading of rumours simply confirm the hypothesis that Somerset had no real understanding of the political situation. In a similar vein to his belief that he could appease the religious extremes, attempting to pacify a discontented populace with piecemeal anti-enclosure measures and a fake reform programme was equally naive. Somerset fell from grace because of his own inability to rule; Eltons assessment was clearly correct: Somerset was disastrous as a leader. 3 However, Eltons view of Somerset as a humanitarian reformer with the best intentions exceeds the reasonable bounds of optimism. Most people, who have a most basic sense of human rights, would see the Vagrancy Act as simply morally corrupt. His poor management of the economy and heavy-handed measures of control hit those most in need the hardest. This demonstrates almost a total disregard for the needs of the poor; furthermore, anyone regarded as a humanitarian reformer, or at least a man with good intentions, would be incapable of passing the Vagrancy Act. It has been conceded that some good will may have lay behind his religious reform, also anti-enclosure legislation may show faint concern for the poor. However, such evidence is far outweighed by his record of controlling legislation. Somerset was not a humanitarian reformer; Elton seems to have avoided the conclusion that a rudimentary presentation of the facts would suggest. Rather, the failure of anti-enclosure legislation is evidence of Somerset appeasing the elite as well attempting to pacify the poor, an end from which he could gain a lot more politic al capital. Indeed, far from concurring with Eltons thesis on this issue, I suggest that Somerset was motivated by a desire to secure his own position of power. His continued use of proclamations as well as his neglect of the Privy Council demonstrates this theme. The Treason Act had done more than permit religious discussions; it repealed a previous act, which said that royal proclamations had the same force as acts of Parliament. Consequently, Somerset was now able to issue proclamations without the consent of his council and he frequently availed himself of this opportunity. Indeed, on average Somerset issued 13 more proclamations per year that usual. Furthermore, his attempts to hold onto power by control rather than tackling the root issues point to a man who was motivated by a need to secure his own position. Elton did recognise his neglect of the council: He alienated his fellow councillors whose feelings and ideas he persistently ignored. 4 However, Elton did not recognise the power seeking nature of Somersets character. I would agree with Heard who presented Somerset, not as a man with noble aims as Elton suggests, but as an arrogant self-seeker. 5 Therefore, It seems that Elton was correct in his judgement of Somerset as an inept leader as demonstrated in his economic and to some extent his religious policies as well as his abysmal handling of a situation of unrest, which he himself had created. However, Somerset was power seeking, not a man of noble aims; his record of legislation was clearly not motivated by a concern for the poor. Elton said: It is difficult to say who did more harm to the country they were supposed to govern. 6 It can certainly be said that Somerset exacerbated the poor situation after Henrys reign, the economic situation worsened through continuation of the wars and the Chantries Act. Religious confusion was not eased and arguably fuelled dissent and he left a country in unrest after the rebellions that led to his fall. Therefore, I agree with Eltons view that he was inept and cause harm to the country, although I disagree with Eltons view of Somersets aims. Northumberland, on the other hand, introduced welcome reforms. Elton argues as much, however I believe Elton exaggerated his assessment of Northumberland as power hungry; furthermore, Northumberlands effective reforms did not harm the country and it is unjust to tar Northumberland and Somerset with the same brush. Northumberland inherited a worse situation than Somerset and demonstrated political astuteness in his action, which dealt with the root of the problem. In addition, his dealings with the Privy Council and use of proclamation were far removed from the power hungry tactics of Somerset. Though his religious policy was arguably harsh and his attempts to alter the succession seem power seeking, Elton exaggerated this element of Northumberlands character. Arguably, Northumberlands best move was to end the Scottish and French wars. Indeed, the way in which the two leaders dealt with the wars can be seen as key in defining their rule and also how we interpret their ability. The treaty of Boulogue, although bad for England in the short-term, allowed the finances to improve and Northumberland to focus on the serious social unrest, Somersets mess that Northumberland was forced to deal with. The treaty is a clear indication of Northumberlands superior ability to Somerset; indeed, this theme is shown throughout the governance. Far from harming the country, Northumberland had shown realism and taken the first step towards recovery. Furthermore, re-evaluation of the coinage and prohibition of usury in 1552 helped to improve the economy. Northumberland, in contrast with Somerset, made some positive achievements; his economic policies helped to reverse the terrible situation left by Somerset. Moreover, his governance seems to have shown a commit ment to reform, which had a current and lasting positive effect. The reformation of the revenue courts was indicative of this commitment to reform. In 1549, five ministries were responsible for collecting money and the situation was worsened by corruption in some courts. Although reform was not carried out under his rule, the recommendations of the Royal Commission were carried out in the Marian era. Therefore, the Boulogue treaty coupled with other economic policies and a clear commitment to financial reform demonstrates that Northumberland was an able politician. Northumberlands economic policies were sound and he should be praised for steering a course out of the economic disaster created by Henry and worsened by Somerset. Indeed, it is arguable that Northumberland set the foundations for stable finances through into the Marian and Elizabethan eras. Elton notes that in Marys reign financial and administrative recovery owed nothing to the queen or her policy. 7 This adds strength to the argument that Northumberland deserves particular credit for his economic policy. Certainly, Elton was unreasonable to ask which of the two did more harm to the country. In doing so Elton comes dangerously close to equating the achievements of the two; however, Northumberland could not be accused of harming the country, particularly in reference to the finances. However, on this issue, it seems that this quote should be taken with a pinch of salt, for, within the same paragraph Elton praised Northumberlands economic policies. Ignoring that rather peculiar quote, I would concur with Eltons high acclaim of Northumberlands financial reforms, which Elton says provided the basis for sound finance in the reign of Elizabeth I. 8 His religious policy resulted in a largely more favourable result than that of Somerset. Northumberlands policy was clear; the Church of England was to become Protestant. The 1552 Prayer Books changed the services to meet Protestant doctrine and all glamour was removed in favour of simplicity. Somersets mistake had been to introduce half-hearted, indecisive reform that attempted to appease as many people as possible. By contrast, Northumberland was decisive; arguably, this was a risky strategy as it may have incited catholic rebellion. However, rebellions were small and Northumberland was successful in crushing them. It is clear that his religious policy was, once again, a sign of his political ability. Northumberland had recognised that decisive action would create the stability required after the fast paced and confusing reform of his predecessors. His religious policy has been accused of being harsh; though this may be the case, it was a successful policy. Furthermore, it is arguable that had Mary not usurped the Protestant reformation, Northumberlands religious policy would have enjoyed the same long-term success as his financial policies. Northumberlands successful consolidation of the reformation supports Eltons argument that he showed skill in public affairs 9. Further support for Eltons assessment of Northumberlands role comes from his handling of the social unrest. He deserves credit for his handling of the serious law and order problem during his rule. The aftermath of the 1549 rebellions and bad economic situation following Somersets fall coupled with three bad harvests and a collapse of the cloth trade meant that Northumberland had serious social unrest and disaffection to deal with. Rather than attempting to control and crush the unrest like Somerset, Northumberland attempted to solve the root problems and therein Northumberlands greater understanding of the situation is demonstrated. Sheep tax was abolished, enclosure commissions were abandoned, an Act in 1552 protected arable farming and a new poor law meant that Northumberland had a more successful social policy. Furthermore, his success with financial recovery enhanced his efforts at calming dissent largely through reducing inflation. In this regard, though not a humanitarian reformer, Northumberland demonstrated a concern for social justice 10, which was clearly greater than that of Somerset. Again I would support the view of Elton that Northumberland showed political skill demonstrated here by his social policy, which solved the root problems rather than attempting to control the dissent. Therefore, Elton was correct in pointing out the very positive achievements of Northumberlands reign. He played an important role in halting the financial and religious problems, which were created by Henry and exacerbated by Somerset. This was not a point that Elton expressly put forward, however I think this was a significant part of Northumberlands role, which should be emphasised. I would also agree with Elton that his financial reforms were influential far past his fall although I would venture to suggest that his religious reform also had an influence in the future, though to a lesser extent, in shaping Elizabeths policy 11. There may be an argument, however, to suggest that the assessment of Northumberlands role in the preceding paragraphs has gone too far to presenting Northumberland as a political genius. It must not be forgotten that Northumberland always had the benefit of hindsight, having seen the failures of Somersets reign. His financial, religious and social policies can all be seen as informed by the failures of Somersets reign. Whether, for example, Northumberland would have followed the same decisive religious policy had he been the direct successor of Henry is an interesting question. Therefore we must conclude that Northumberland was an apt politician, though certainly not anywhere near a political genius as we must recognise that he was able to learn from Somersets reign. It is possible to argue on the exact political abilities of Northumberland and how much advantage hindsight afforded him; however, the fact remains that his achievements were positive. While I may give more credit to Northumberland in some areas of his role, I would concur with Eltons view that Northumberland was an apt politician. Moreover, his view that Northumberlands rule marked an improvement on Somersets 12 is clearly correct and is supported by other historians, such as Alan Smith: Northumberland was a much more realistic and effective ruler than the traditionally overpraised Somerset. 13 Elton was correct in his assessment of Northumberland as greedy, however he has exaggerated the claim that Northumberland was power hungry. It is clear that this desire for power was present in his character as revealed in the desperate attempt to alter the succession at the end of his rule; nevertheless, it did not dominate his governance as Somersets desire for power motivated much of his policy. It is undeniable that during his rule his power and wealth increased significantly. Initially he gave himself the Earldom of Warwick and later became the Duke of Northumberland. He proceeded to make financial gains through land; many of his followers took the liberty to do the same. Clearly, he exploited his position to satisfy his greed and many argued this was at the expense of the King. Therefore, I would not argue with Eltons view that Northumberland was greedy. His desperate attempt to alter the succession is certainly a sign of a serious desire for power. He attempted in vain to abandon the previous succession acts of Henrys reign to bypass Mary and Elizabeth and install Lady Jane Grey, through whom Northumberland could retain a high level of power. It was a failure from the outset, he was unable to secure Marys arrest and upon the death of Edward the people of England opted unsurprisingly for the rightful heir. It was a dismal end to his governance and certainly evidence of a serious desire for power. However, as evidence of his desire for power, it should be viewed in the context of his whole governance. This was an act of desperation at the end of a rule in which his policies could not be seen as indicative of a thirst for power. Many of Somersets policies were methods of control to secure his position; moreover, he had demonstrated his desire for power through continued use of proclamation and a neglect of his council. Northumberland, despite the end of his rule, displayed a far more restrained policy and attitude to government, which leads me to the conclusion that Elton has exaggerated his claims of Northumberland as power hungry. Northumberland restored the Privy Council to its proper position under his guidance and control. Although he did not limit his power to use proclamations, he was much more cautious with their use making sure they were always based on parliamentary statute; furthermore, he made sure he consulted the council. This restrained attitude to government is evidence of him limiting his power and therefore is not demonstrative of desire for power. Of course, one could argue that he had learnt from Somersets mistakes and realised that the approach he took was the best way to keep in his councils favour and thus maintain power. This argument leads to the opposite conclusion that this attitude to government demonstrates his desire for power. However, the fallacy of the latter argument is that his attitude to government led to the retention of his position, not to power. His motivation for this relationship with his council was to remain in his position; the fact remains that through these means h is power was limited and therefore it seems that it is more reasonable to accept the former argument. His policy and governance was not indicative of power hunger. Therefore, his desperate attempt to alter the succession coupled with his moderate policy and governance as discussed above lead to the conclusion that he did have a desire for power, but not to the extent that Elton suggested. It is worthy of note that the very nature of Somerset and Northumberlands rules implies a certain extent of power hunger. Their positions relied upon taking advantage of the political vacuum opened up by the infant monarch. Therefore, I would agree with Elton that Northumberland was greedy, however to say that Northumberland was exceedingly ambitious of power 14 is an exaggeration and is not supported by his record in power. Lastly, it must be noted that though Northumberland may have displayed some unpleasant character traits, this does not infringe upon the success of his reform programmes. In brief conclusion, I agree with Eltons interpretation of the roles of Somerset and Northumberland to a certain extent. I agree with Elton that Somerset was incompetent and his role did indeed harm the country exacerbating the problems he inherited from Henry. However, Eltons view of Somerset as a humanitarian reformer is an error. Largely, I concur with Eltons view of Northumberland although I would give him more credit for dealing with serious problems he faced and leaving a lasting political influence. Furthermore, he was undoubtedly greedy, yet Elton has exaggerated his desire for power. If we ignore the characters of the two rulers, Eltons general view seems to be that Somerset was damaging whereas Northumberland brought forward marked improvements. In this general sense, I would agree with Eltons thesis. 1 Elton, G.R. England under the Tudors. p. 208 2 Ibid. 3 Ibid. p. 210 4 Ibid. p. 208 5 Heard, N. quoted from Webb, C. Was it the policies pursued by Henry VIII that caused the mid-Tudor crisis? http://www.geocities.com/CollegePark/2809/page15.html 6 Elton, G.R. England under the Tudors. p. 210 7 Elton, G.R. England under the Tudors. p. 214 8 Ibid. p. 209 9 Ibid. p. 210 10 Smith, A.G.R. The Emergence of a Nation State. p. 71 11 Anderson, A. and Imperato, T. An Introduction to Tudor England 1485-1603. p. 154 12 Elton, G.R. England under the Tudors. p. 209 13 Smith, A.G.R. The Emergence of a Nation State. p. 73 14 Elton, G.R. England under the Tudors. p. 209

Factors Affecting Consumer Behaviour Commerce Essay

Factors Affecting Consumer Behaviour Commerce Essay Consumer is considered as the king in the modern world market. So the main aim of every marketer is to meet the consumer needs and satisfy them better than the competitors. Marketers always look for emerging trends and innovations to attract the target customers. Consumer is the only factor which controls the whole market nowadays. So the behavior of the consumer in the different market situations should be analyzed to survive in the market. Consumer is a person who purchases goods or services for his end use. Consumer behavior is a psychological process in which the consumer plans to purchase a product, makes purchase decision, implements the plan and reviews the decision. Consumer behavior is controlled and influenced by various internal and external factors and those factors guide a person to buy or not to buy a particular product. The factors can be psychological factors, sociological factors or economic factors. The influence of these factors might be different in the consumers based on their mind sets. The process of the consumer behavior ends after taking a buying decision. The purchase decision making process involves several stages in which he consumer goes through mainly six steps and at last makes the decision of buying or rejecting a product. DISCUSSION C:UsersSOORAJDesktopMMconsumer.jpg Consumer behaviour is a process of decision making concerned to a product purchase. The end users psychological, economic, socal, personal and cultural factors leads him towards a particular commodity. Amog these the psychological factors have an important role which controls the mental process of a consumer and push him to take the buying decision. The buying decision process starts from problem recognition and ends with post purchase decision. The end user is the decision maker and who controls the whole market with his critical decision making process. The behaviour of the consumer decides the marketability and success of a product. For example, a new soap is introduced by Hindustan Unilever and the in market there is a tight competition in this industry. If the product can attract the consumers with its quality and price then the product will survive. The decision to buy or not to buy that product is taken by the consumer only. FACTORS AFFECTING CONSUMER BEHAVIOUR Consumer behavior refers to the selecting, purchasing and the consuming of goods and services for the satisfaction of their needs. There are different activities involved in the consumer behavior. Primarily the consumer assesses whats his need and then purchases the most promising commodity. After selecting the commodity the consumer analyzes the existing prices of commodities and takes the purchase decision about the commodities. In the meantime, there are various other factors influencing the purchases of consumer such as cultural, psychological, personal and social. Factors Influencing Consumer Behavior Chart 1 Source: (KELLER, 2009) Psychological factors affecting consumer behavior Out of these factors the psychological factors has a main role while purchasing a product. When we think from a human being perspective a consumers mind and his related personal characteristics influences and directs him what type of product should purchase or of what quality. The need of a consumer becomes a motive when he has an intense wish to buy something. The stimulus-response relation makes a consumer to make the purchase decision. The marketing and environmental stimuli enter the consumers consciousness, and along with some consumer personality which leads to purchase decision making. There are four key psychological processes- motivation, perception, memory and learning- mainly influence consumer behavior. ROLE OF MOTIVATION IN CONSUMER BEHAVIOUR C:UsersSOORAJDesktopMMmotivation_stick_figures.jpg Among these factors motivation plays an important role in influencing the consumer behavior. The motivation level also affects the buying behavior of consumers. Every person has different needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, many of them are generally pressing while others are least pressing. Therefore a need becomes an object when it is more pressing to direct the person to hunt for satisfaction. For example, a consumer may get motivated by an advertisement of a burger in television which is attractively shown and the advertisement is sequenced with good captions and conversations and who gets eager to run for it. The strategy used in advertisements stimulates the need in the mind of the buyer and he makes the decision. If the consumer is motivated by a particular product then he has to go through the process of decision making. The decision making process is the crucial moments through which a the consumers decides the survival of a product in the market. Actually the outcome of their decision making process is the future of a commodity. There are six stages for the decision making process. CONSUMER DECISION MAKING PROCESS Stages of the Consumer Buying Process Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 5 stages, determined by the degree of complexitydiscussed next. The 6 stages are: Problem Recognition (need awareness) It is the difference between the desired state and the actual condition. Hunger stimulates the need to eat. If a person has a particular drive to buy something or the need is triggered by the internal or external stimuli to buy something and becomes a possibility of making purchase. Can be stimulated by the marketer through product information-did not know you were deficient? I.E., see an advertisement for a new pair of shoes, stimulates your recognition that you need a new pair of shoes. Information search- Internal search, memory. External search if you need more information. Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping; public sources etc. A successful information search leaves a buyer with possible alternatives, the  evoked set. Hungry, want to go out and eat, evoked set is Indian food burger king Chinese food Evaluation of Alternativesneed to establish criteria for evaluation, features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, Indian gets highest rank etc. If not satisfied with your choice then returns to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to motivate by increasing alternatives. Purchase decision-Consumer takes the buying decision regarding product, package etc. Post-Purchase Evaluationoutcome: It is the state of Satisfaction or Dissatisfaction. I.e., Cognitive Dissonance, a question of: have I made the right decision. This can be reduced by guarantees, warranties, after sales communication etc. For example, after eating an Indian meal, may think that really you wanted a Chinese meal instead. The motivational factors may be internal or external. Consumer may be motivated by his own feelings snd desire about a particular product or he can be motivated by some external recommendations. Consumer may resist the product recommendations conditional on the perceived credibility of the recommender and he relies on their own judgements. INFLUENCE OF MOTIVATION IN CONSUMER BEHAVIOR Motivational theories and its implications People have many needs at any given time. The needs are influenced several psychological factors like motivation. Some needs are psychogenic or biogenic and the need becomes a drive or motive. When it becomes motive the inner urge to buy a product turn out to be a goal. There are several theories related to the concept of motivation. Two of the best known theories of consumer motivation- those of Abraham Maslow and Frederick Herzberg- implies some different concepts in consumer behavior. MASLOWS NEED HIERARCHY THEORY OF MOTIVATION Abraham Maslow wanted to explain why people are motivated by particular needs at particular times. The answer given by Maslow was the human needs are arranged in a hierarchy from most basic to least-psychological needs, safety needs, social needs, self esteem needs, and self actualization needs. People will try to satisfy their most basic and important need first. After succeeding the basic need, he will then goes to the next most important need. He divided the need to basic needs and the growth needs. C:UsersSOORAJDesktopMMmaslows-hierarchy-of-needs1.jpg Source: (KOSHY, 2009) The basic or deficiency needs are to be met first. For example, a starving man [need 1] will not take an interest in any musical party [need 5], not in how he is viewed by others [need 3 or 4], not even in whether hes breathing fresh air [need 2]; but when he has enough to eat and drink, the next most significant need will turn into prominent. As long as people are motivated to meet these needs, they are moving towards growth, toward self actualization. Based on this theory the consumer has the basic and growth needs. If the consumer satisfies his basic needs he will look for the next. The degree of satisfaction depends upon the quality of the product or service which they get and in what level they get it. For example, if the area of market is comprised of middle class people they need to buy products to meet their basic requirements. Say low cost bath soap- the marketer look for promotional activities to sell those products only. The marketer will not try to distribute high standard or high priced products. Consequently, satisfaction of the consumer depends on the level where the performances of the product/service match to the consumers expectation connected to them. If the performances of the product are placed away from the buyers expectations, who will be unsatisfied, and if these correspond to the expectations, who will satisfied, when the performances of a product will bridge the buyers expectations, he will be contented. C:UsersSOORAJDesktopScreenHunter_02 Dec. 10 18.23.jpg Once the basic needs like food, water, rest etc. needs area satisfied then the safety needs are to be met. Employment is a need of safe living. Monster.com, rediff.com like websites helps the consumers to meet their employment safety needs. HERZBERGS TWO FACTOR THEORY OF MOTIVATION Herzberg developed a two factor theory of motivation that differentiates Motivational factors (factors cause satisfaction) from Hygiene factors (factors causing dissatisfaction). The absence of the hygiene factors is not enough to motivate a purchase but the satisfiers should be present. For example, a camera that does not come with a warranty would be a dissatisfier. However the presence of warranty of a product would not act as a motivator to purchase a product, because its not a source of built-in satisfaction. User-friendliness would be a satisfier. Herzberg model of motivation C:UsersSOORAJDesktopMMherzberg_factors.gif

American Indian Movement: Activism and Repression Essay -- Indian Nati

American Indian Movement: Activism and Repression   Ã‚  Ã‚  Ã‚  Ã‚  Native Americans have felt distress from societal and governmental interactions for hundreds of years. American Indian protests against these pressures date back to the colonial period. Broken treaties, removal policies, acculturation, and assimilation have scarred the indigenous societies of the United States. These policies and the continued oppression of the native communities produced an atmosphere of heightened tension. Governmental pressure for assimilation and their apparent aim to destroy cultures, communities, and identities through policies gave the native people a reason to fight. The unanticipated consequence was the subsequent creation of a pan-American Indian identity of the 1960s. These factors combined with poverty, racism, and prolonged discrimination fueled a resentment that had been present in Indian communities for many years. In 1968, the formation of the American Indian Movement took place to tackle the situation and position of Native Americ ans in society. This movement gave way to a series of radical protests, which were designed to draw awareness to the concerns of American Indians and to compel the federal government to act on their behalf. The movement’s major events were the occupation of Alcatraz, Mount Rushmore, The Trail of Broken Treaties, and Wounded Knee II. These AIM efforts in the 1960s and 1970s era of protest contained many sociological theories that helped and hindered the Native Americans success. The Governments continued repression of the Native Americans assisted in the more radicalized approach of the American Indian Movement. Radical tactics combined with media attention stained the AIM and their effectiveness. Native militancy became a repertoire of action along with adopted strategies from the Civil Rights Movement. In this essay, I will explain the formation of AIM and their major events, while revealing that this identity based social movement’s radical approach led to a harsher governmentally repressive counter movement that ultimately influenced the movements decline.   Ã‚  Ã‚  Ã‚  Ã‚  The growing pan-Indian activism that was becoming increasingly strong in regions of the United States helped develop the American Indian Movement. Educated young urban Indians were becoming involved in rights issues and insisted on self-determination in the 1960s era of prote... ...erican Indian Movement during the 1970s.† American Indian Culture and Research Journal 18.4 (1994): 242-64. Della Porta, Donatella, and Mario Diani. Social Movements: An Introduction.   Ã‚  Ã‚  Ã‚  Ã‚  Malden, MA: Blackwell Publishing, 1999. Johnson, Troy R. The Occupation of Alcatraz Island: Indian Self-Determination and the Rise of Indian Activism. Chicago: University of Illinois Press. 1996. Johnson, Troy, Joane Nagel, and Duane Champagne. American Indian Activism: Alcatraz to the Longest Walk. Chicago: University of Illinois Press. 1997. Means, Russell, and Marvin J. Wolf. Where White Men Fear To Tread.   Ã‚  Ã‚  Ã‚  Ã‚  New York: St. Martin’s Press. 1995. PBS. Alcatraz is Not an Island: Timeline of Indian Activism. PBS Online. 1 Dec. 2004 . Sanchez, John and Mary E. Stuckey. â€Å"The rhetoric of American Indian activism in the   Ã‚  Ã‚  Ã‚  Ã‚  1960s and 1970s.† Communication Quarterly 48.2 (2000): 1-9. Smith, Paul Chaat, and Robert Allen Warrior. Like a Hurricane: The Indian Movement from Alcatraz to Wounded Knee. New York: W.W. Norton. 1996. Vine, Deloria. Behind the Trail of Broken Treaties: An Indian Declaration of Independence. Austin: University of Texas Press. 1985.

Who Am I? :: essays research papers

Monday, May 30, 2005 12:44 AM Beginning installation. AUOffice2004111EN Type of Install: Easy Install Updated TyGeR_74:Applications:Microsoft Office 2004:Microsoft Entourage - Original file moved to trash. Updated TyGeR_74:Applications:Microsoft Office 2004:Microsoft Excel - Original file has been deleted. Updated TyGeR_74:Applications:Microsoft Office 2004:Microsoft Word - Original file moved to trash. 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Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:MacOS Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:MacOS:MicrosoftCertUI Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:PkgInfo Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertExport.strings Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertImport.strings Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertManager.strings Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertMgrDelete.png Installed TyGeR_74:Applications:Microsoft Office 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TyGeR_74:Applications:Microsoft Office 2004:Office:SetupAssistant.bundle:Contents:MacOS:SetupAssistant Installed TyGeR_74:Applications:Microsoft Office 2004:Office:SetupAssistant.bundle:Contents:PkgInfo Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:SetupAssistant.bundle:Contents:Resources Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:SetupAssistant.bundle:Contents:Resources:EULAs Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:SetupAssistant.bundle:Contents:Resources:EULAs:Standard Installed TyGeR_74:Applications:Microsoft Office 2004:Office:SetupAssistant.bundle:Contents:Resources:EULAs:Standard:DEU.rtf Installed TyGeR_74:Applications:Microsoft Office 2004:Office:SetupAssistant.