Mangement on Thomas cook Essay Example | Topics and Well Written Essays - 2500 words

Mangement on Thomas cook - Essay Example Under the leadership of Harriet Green, Thomas Cook achieved various transformations that made it match the current environment in the travel industry. She implemented a number of saving plans including the reduction of the number of employees and closure of some outperforming branches that built more confidence leading to a rise in the share prices of the company. However, Green failed to maintain the performance of the company as performance declined and shares dropped by around twenty percent in 2013. On her departure, four hundred million pounds discovered to be missing showing difficulty in business operations during her time (Goodley 2014). In addition, there had been views that Green lacked expertise in the operation of business in the travel industry. He rose to the post of CEO in the November 2014 after a working in the organization for around twelve years after joining in 2001. Earlier before joining the company, he had gained much experience in the travel industry after working for Kuoni Travel limited. In the tear 2003, he became the chief product officer and the CEO for the company division in Germany. From June 2007, he was managing the operations of the company in Continental Europe division. In the November 2012, he became the CEO for the United Kingdom and the Continental Europe Divisions (Thomas Cook Group 2014). He rose up to the post of the CEO of the company in November 2013 and began transforming the company to make it the people’s option of all the players in the travel industry. The travel industry is the biggest and fastest growing industry in the world. The industry is very dynamic faced by the need of responding quickly to factors out of its control. In the few years ago, the increased cases of terrorism in the world, the increased use of the internet for booking flights and the increased environmental awareness

Economic Term and Healthcare History Essay Example for Free

Economic Term and Healthcare History Essay During history, health care economics has changed considerably. The main reason that stimulus change in health care economic are technology and medical care, however a lot has to do with evolutionary changes that the U.S. endured from the beginning. It is very essential to comprehend health care cash flow system and economic history. Administrators use this data to help organize the future of the corporation. In this paper, I plan to use the terms to elaborate on the history and evolution of health care economics and the timeline of finance. Before the year of 1990, there was not a significant health care in America. American medical association was just starting, individual were using home remedy to treat illnesses, physician was making house call and trade service for good, clinic were just getting started, and there were no such thing as health insurance. However, among the age of 1901 and 1940 health care and treatment made some significant change. Clinic became more necessary Antibiotics were found, improvements were made in cleanliness, and individuals came up with ideas for employment benefit. Also, individuals came up with ideas for health insurance. In the year of 1960 social security has been carried out, Medicare Medicaid contracted into law, and Health Insurance Company were coming up all over (PBS, 1960). In the year of 1970, HMO came in effect, and the cost of health care started going out of control and increasing. Since we place great value on health, health care end up costing a lot. Health is so impor tant to us that it go beyond the staff we have. The number of years specialist applies in training the more money government uses on public health. Also, health insurance plans provide by establishment are result as the significance society put on health care. Most important, the fact that what physician provide is important to us, we are willing to spend a lot on their training. Health care cost continues to increase over the past 50 years. This causes a problem for the elderly and low income individual. For example, elderly and low income people relatives are not able to get health treatment. During  the last 10 years, government have pushed for a national health care system. On March 23, 2010 the Affordable Care Act become enact (HHS, 2010). This is to modernize the health care business, making sure individuals are able to get health insurance and service, reduce insurance scam, and reduce the cost of health care. In the year of 2014, this is thought to be complete. Economics, microeconomics (particular aspect economic related to firm), macroeconomics (general aspect economic related to firm), Supply, demand, Inelasticity, elasticity, and gross domestic product (total market value). When concerning with Economics, it is good to explore and test ways to organize and finance the system in order to improve patient care. At its most basic level, health care is a handful of financial transactions, in which patients are obtaining insurance, physicians and hospitals provide services, pharmacies provide medications, and insurance companies pay for those goods and services. So to understand health economics, you must follow the money. When tracing the flow of funds through the health care system, its important to be aware that the money trail is constantly shifting, changing direction and size. Most important, the goal is to improve the delivery of health services, fund innovative and cost-effective medical procedures, cut the costs of health insurance, improve the nations health through prevention and better nutrition, and eliminate graft and corruption in the health care industry while raising it to a level thats steady with the rest of the world. When concerning with supply and demand, competitive markets use prices to allocate goods and services to customers who want them the most (in monetary terms) and to pay suppliers for producing those goods and services (Thomas E. Getzen, 2007). Most real markets and virtually all medical markets depart to some degree from the model of perfect competition. Nevertheless, its a useful starting point for evaluating the economic forces that shape human transactions, even when time, pain, risk, and tradition cause substantial deviations from the simple model. The demand curve has been discussed at length. But what about supply? Again, its vital to note that the economic concept of supply is always a supply curve. A supply curve is a graph (or schedule) that shows the total amount of a good that sellers wish to sell at each price. This curve emphasizes change, allowing us to focus on a range of replies indicating how firms will vary the amount supplied as the price increases or decreases. Just the demand  curve the marginal benefit curve showing how people the market willing pay for more unit good perfect competition the supply curve marginal cost curve showing how much paid induce the market provide more unit. Firms facing inelastic demand see that the total revenue goes down when they sell more units. Firms facing elastic demand find that profits increase when prices are reduced to sell more units. Firms facing unit elasticity see that total revenues remain unmoved. Most medical care is relatively inelastic. Pain, critical needs, fear of risk, and insurance tend to decrease the role of price in patient decision making. Note what happens to a firm that sells more of an inelastic good: Because increasing the quantity sold by 2 percent requires a substantial decline in value, perhaps 10 percent, the firm loses money. Most hospitals face very inelastic demand, especially for emergency services, yet they charge less than profit-maximizing prices. Why dont they charge more if doing so would increase profits? The reasons are many, ranging from the desire to help the poor to administrative controls over allowable changes. Also, the sensitivity to price change today is significantly less than the ultimate response to a price change in the long run. Some medical goods—especially those for which consumers have several choices and enough information in advance of purchase, such as allergy medications—are price elastic. For these goods, total revenues would decline if prices were increased. Thus, its more likely that a medical provider facing elastic demand is behaving more like a standard profit-maximizing firm. However, price controls, informal norms about overcharging, and other deviations from perfect competition may still be significant, even in the more price-sensitive medical markets. In conclusion, history health care economics has changed considerably. The primary reason that stimulus change in health care economic are technology and medical care, however a lot has to do with evolutionary changes that the U.S. endured from the beginning. It is very essential to comprehend health care cash flow system and economic history. Administrators use this data to help organize the future of the corporation. Because change healthcare improve the delivery health services fund and medical procedures cut the costs health insurance improve the nation health prevention and better nutrition and eliminate gr aft and corruption the health care industry while raising it is steady the rest the world Most significant, in this paper I elaborated on the history and  evolution of health care economics and the timeline of finance using the term. References HHS. (2010, March). Key Features of the Affordable Care Act. Retrieved from U.S Department of Health Human Services: http://www.hhs.gov/healthcare/facts/timeline/index.html PBS. (1960). Healthcare crisis History. Retrieved from http://www.pbs.org/healthcarecrisis/history.htm Thomas E. Getzen, J. M. (2007). The Flow of Funds Through the Health Care System. Retrieved from Wiley Pathways Health Care Economics: https://newclassroom3.phoenix.edu/Classroom/#/contextid/OSIRIS:42330586/context/co/view/activityDetails/activity/699329c0-2f30-4b04-b7f8-5fbcc80d8738/expanded/False

Chasing Ghosts :: Personal Narrative Writing

Chasing Ghosts A rather unnatural wind would blow through our town. We used to sit around the Sunday dinner table and recite prayers from the Bible after my mother had cleared the dishes. But first, in silence we would stare at the dark brown swirls of color in the wood, resting our chins on crossed arms. We could hear the grate and grind of metal forks and knives against plates as my mother soaped the dishes in the kitchen. The hiss of the faucet would stop, and after the sound of her cotton apron’s catching on the splintery wall, the apron left hung to dry, she would emerge from the swinging door, the kitchen light flashing like a strobe into the dining room with each swoop of the door’s swing, yawning open then snapping back shut, on and off, on and off. She would seat herself back at the table, her chair complaining with a low creak and moan as she sat. My father, meanwhile, would be off staring into the cornfield, always inspecting those rows that stood at-the-ready, motionless for miles. Would you like to read tonight, Luke? I know this is one of your favorite stories. This was not a question, so much as a command disguised as thrilling proposition. With silent obedience I would thumb to the desired verse, flipping page by page in order to stall for as long as possible. The whole time she would watch me, her head clamped into rigid position as if her graying hair, having pulled itself into a tight bun, had also cinched itself around her neck muscles. After an interminably long interval, she would utter words of salvation and great joy. Thank you Luke. That was wonderfully read. We would transfer ourselves onto the couch by the television. Father Morrissey would be on. Out the corners of my eyes, I would catch patches of light and color throbbing across the screen. I would stare out the window into the silent boredom that would drape itself over the town with every nightfall. My father would catch me, Luke, watch the television, you will not do this Christian family shame, but I knew that he was as indifferent as I was. From past the miles of drab houses and empty fields and speechless crops, I would wait for it, for anything, to come. At night, while our parents slept, my brother and I would talk.

A Look into the Secrets Behind Advertising Essay -- Advertisements Med

A Look into the Secrets behind Advertising Did you know that in the course of an average day you are bombarded by over three thousand advertisements? (Faigley 93) From bus stations and newspapers, to e-mails, television, and music videos, today's marketers are finding innovative ways to make their advertisements sophisticated and appealing so that they can lure consumers to their products. How has this phenomena occurred? This â€Å"strategic advertising† is not as complicated as it sounds. In fact, businesses use a formula-like approach when creating such advertisements. In order to be a savvy consumer, I recommend that you be aware of these techniques. To create an ad, businesses research consumer trends. One steadily growing trend in America is the â€Å"on-the-go† fast food industry . . . and it seems as if Americans can not get enough of those juicy cheeseburgers and greasy fries! In order to encourage healthier habits, marketers focus on weight loss and fitness, using strategic advertising to sell their product. An excellent example of strategic advertising is found in the January 2004 issue of People Magazine . This ad, sponsored by Life Time Fitness, promotes Lean Source weight supplement pills. The ad pictures a beautiful, healthy model standing on the beach during a cloudy day. Her arms are wide open, directing us to read the words written below. In the corner of the ad sits a bright bottle of Lean Source weight loss pills and a â€Å"stamp† of approval for the product. This advertisement illustrates how a company uses strategic advertising to sell its product to consumers like us by displaying its supposed credibility, emotional and sexual appeal, and effective visual design. ... ...Life Time Fitness's ad utilizes marketing strategies by making the ad believable, emotionally and sexually attractive, and visually pleasing. Congratulations! You are now an official savvy consumer, so the next time you see an ad that â€Å"catches your eye†, be sure to take a second glance at it. You will be thankful that you did. Works Cited Faigley , Lester, and Jack Selzer . Good Reasons with Contemporary Arguments . 2nd ed . New York : Pearson bbbbbbLongman, 2004. Meadows, Michelle. â€Å"Public Health Officials Caution Against Ephedra Use† FDA Consumer Magazine June 2003:1-3. 2003. U.S . Food and Drug Administration. 26 Jan. 2004 . Zarefsky , David. Public Speaking: Strategies for Success, Penn State Version . 2003-2004 ed . New York : Pearson Printing, 2003.

Unit 4 P5

Life Stages I will be explaining the physical and psychological changes which may be associated with ageing. Physical changes – skin, bones and joints * Skin becomes more wrinkled, thinner and less elastic. * Bones are less dense and are more likely to suffer from minor or serve injuries. * Joints stiffen and can be more painful as the bones thin out. * Muscles become weakened and loosen. * The spine may round which leads to hunched backs and other spine conditions. Senses: * Vision is not as good as it use to be, sometimes with ageing comes an eye condition known as cataracts. Deteriorating may occur within the senses of taste and smell. * Sense of hearing will deteriorate becoming more difficult to hear low pitch sounds. * Balance senses become poor. Organs: * Organ muscles become weaker in which could create risks of constipation. * Blood pressure increases. * Breathing starts to change. * Nutrients from foods don’t often get taken in as well as before when younger. Respiratory System: When blood is not being pumped around the body properly, breathlessness will result. Common disorders in the respiratory system which will occur include common diseases such as Bronchitis.Chest muscles could reduce with ageing and lungs could deteriorate. Hearing: Most individuals over the age of 60+ suffer from hearing impairment. Most elderly people by the time they have reached 70+have lost their hearing. This could happen due to the sensitivity of the nerve cells decreasing. Learning: It takes longer for an older person to learn something than it once was for them when they were younger; this is to do with the functioning of the brain, as you get older your brain functions slower. Memory Loss: Aging has a substantial affect on the brain. The brain stores all the information that was once learnt in their life.Short-term memories are not usually affected by aging but your recent memory will be affected. Older people generally tend to forget names or their own n ames. This is a normal change within the body. Confusion: Confusion is a common problem in individuals over 65 years old. Confusion may occur fast or slowly over time, depending on the cause. Sometimes confusion can be temporary. Reactions Time: As we get older we tend to process information at a slower pace. This means it can take longer to figure out what is going on and what to do about it. This is usually due to the changes in the nervous system over time.

The eNotes Blog The Old Men and the Sea 150 Hemingway Look-Alikes Descend on the FloridaKeys

The Old Men and the Sea 150 Hemingway Look-Alikes Descend on the FloridaKeys If you happened to be in Key West, Florida during the third week of July, you may have found yourself caught in a sudden and strange upsurge in the local population of white-bearded men sporting cable-knit fishermens turtlenecks. You may have wondered why said men were often found gathered in the streets- donning Pamplona-red neck-scarves, their barrel-shaped midriffs squeezed into white t-shirts- or in bars wrestling the arms of pitiable strangers. You may have thought to yourself,  what is this? A Hemingway convention or something? The real Hemingway, circa 1957 Why, yes. Yes it is. Each year throughout the third week of July, Ernest Hemingway enthusiasts, or at least the most genetically gifted of them, flock to the island of Key West for the largest (and presumably manliest) look-alike competition in the world. Beginning on the 21st, Hemingways birthday, the contest boasted nearly 150 participants this year. 150 specimens of sport-fishing, bull-running, beard-cultivating machismo. Amidst the four-day competition, photographer Henry Hargreaves sought to replicate the iconic photograph of Papa Hemingway himself, taken in 1957. For this he enlisted the help of several contestants. But Hargreaves knew that the replicas would only work if the subjects delved into the mindset of the author when the original photo was taken, not an easy task given what Hemingway had just gone through at that time in his life. As Hargreaves explains it, I told each sitter about the original shoot with Karsh: how Hemingway just returned from Africa and a terrible plane crash and was in agony; asked them to contemplate the amazing amount of pain he was in but the equally amazing focus he had to sit quietly for a portrait. Everything came together to take them to a place of pure expression: being Hemingway, inhabiting him; looking like, even feeling like The Man himself. Just what I was after. So Hargreaves gave these Hemingway enthusiasts a great gift: to be the champ for one day. But what did they give back? Well, they gave face: Sure, some of that face might have been a bit intense. Some a bit puppy dog-ish But others unequivocally nailed that elusive Hemingway factor- the intangible quality that leaves the viewer equal parts titillated and terrified: I mean, come on Ready to see more? Head over to this PetaPixel article  to see other contestants try their hand at recreating Hemingways image. You can also find out more about The Hemingway Look-Alike Society and its charitable efforts at its homepage. And of course, for all things Hemingway, including quizzes, study guides, and homework help on all of his works, find the info you need at !

Free Essays on Adolesence

Adolescence is a time of "storm and strife" By: Ankit Jain E-mail: luv2et@hotmail.com : : Introduction : : Adolescence is a time of â€Å"storm and strife†. Adolescence is a period of time between childhood and adulthood. This is the age when one can either make something of his life or destroy it all, this is the time when a person makes those friends who changes the how he looks at life and how he faces it. An adolescent's main goal these days is to fit in and not be different from their peers. In this paper I will explore the probabilities of the following grievances experienced by the adolescent youth which are drugs, suicide, and homelessness. : : Body of the Essay : : Adolescence is the developmental stage between childhood and adulthood; it generally refers to a period ranging from teen years through 20s. As now life is growing more complex, however, adolescents are increasingly cut off from the activities of their elders, leaving most young people with education as their sole occupation. Inexorably, this has isolated many of them from the adult world an d has prolonged their adolescence. Now almost all over the world the adolescent years have become marked by violence to an alarming degree. The phenomenon of teenage suicide has become particularly disturbing, but risk-taking behaviors of many sorts can be observed, including alcohol and drug abuse. Adolescents only want to have fun and go to parties. They get addicted to drugs and start to revolve their lives around drugs. Some get arrested and others encounter death. Addiction is so powerful that it takes control of people's brains and only tells them to do wrong. Drugs are highly Addictive, and most of the adolescents main goal is to fit in the group by doing what the whole group does, this is how they get into crack, booze, pot and crystal. Dr. Nowinski's book in which he states his study of Adolescents drugs and addicts describes specific cases of adolescent drug abuse... Free Essays on Adolesence Free Essays on Adolesence The Developing Adolescent Adolescence is the developmental stage between childhood and adulthood; it generally refers to a period ranging from age 12 or 13 through age 19 or 21. Although its beginning is often balanced with the beginning of puberty, adolescence is characterized by psychological and social stages as well as by biological changes (White & Speisman, 1977). In this paper I will discuss the cognitive development of adolescence and what happens during identity formation. Adolescence can be prolonged, brief, or virtually nonexistent, depending on the type of culture in which it occurs. In societies that are simple, for example, the transition from childhood to adulthood tends to occur rather rapidly, and is marked by traditionally prescribed passage rites. In more complex American and European societies, the transition period for young people has been steadily lengthening over the past 100 years, giving rise to an adolescent subculture. As a result of this prolonged transitional stage a variety of problems and concerns specifically associated with this age group have developed. Psychologists single out four areas that especially touch upon adolescent behavior and development: physiological change and growth; cognitive, or mental development; identity, or personality formation; and parent-adolescent relations (McKinney, Fitzgerald, & Strommen, 1977). Cognitive Development: Current views on the mental changes that take place during adolescence have been affected heavily by the work of the Swiss psychologist Jean Piaget, who sees the intellectual capability of adolescents as both "qualitatively and quantitatively superior to that of younger children." According to Piaget and the develop- mentalist school of psychology, the thinking capacity of young people automatically increases in complexity as a function of age. Developmentalists find distinct differences between younger and older adolescents in ability to generalize,... Free Essays on Adolesence Adolescence is a time of "storm and strife" By: Ankit Jain E-mail: luv2et@hotmail.com : : Introduction : : Adolescence is a time of â€Å"storm and strife†. Adolescence is a period of time between childhood and adulthood. This is the age when one can either make something of his life or destroy it all, this is the time when a person makes those friends who changes the how he looks at life and how he faces it. An adolescent's main goal these days is to fit in and not be different from their peers. In this paper I will explore the probabilities of the following grievances experienced by the adolescent youth which are drugs, suicide, and homelessness. : : Body of the Essay : : Adolescence is the developmental stage between childhood and adulthood; it generally refers to a period ranging from teen years through 20s. As now life is growing more complex, however, adolescents are increasingly cut off from the activities of their elders, leaving most young people with education as their sole occupation. Inexorably, this has isolated many of them from the adult world an d has prolonged their adolescence. Now almost all over the world the adolescent years have become marked by violence to an alarming degree. The phenomenon of teenage suicide has become particularly disturbing, but risk-taking behaviors of many sorts can be observed, including alcohol and drug abuse. Adolescents only want to have fun and go to parties. They get addicted to drugs and start to revolve their lives around drugs. Some get arrested and others encounter death. Addiction is so powerful that it takes control of people's brains and only tells them to do wrong. Drugs are highly Addictive, and most of the adolescents main goal is to fit in the group by doing what the whole group does, this is how they get into crack, booze, pot and crystal. Dr. Nowinski's book in which he states his study of Adolescents drugs and addicts describes specific cases of adolescent drug abuse...

Film Review Bad Boys II Essay Example

Film Review Bad Boys II Essay Example Film Review Bad Boys II Essay Film Review Bad Boys II Essay Essay Topic: Hilarious Detective Mike Lowrey (Will Smith) and Detective Marcus Burnette (Martin Lawrence) team up again since 1995 for the sequel bad boys II. Both Detectives are partners in the TNT (Tactical Narcotics Team). They are assigned to a job where a Spaniard, Johnny Tapia (Jordi Molla) is smuggling drugs and a Russian (Peter Stormare) controls the distribution and owns almost every nightclub in town. Together they run the largest ecstasy import business in Miami. Burnettes sister, Syd (Gabrielle Union). is assigned to the same case as Lowrey and her brother. The police are having trouble finding evidence to convict Tapia resulting in Syd having to go undercover for five months, almost killing herself in a car chase, while Smith proves that he can drive and shoot at the same time and Lawrence checks to see how effective it is to shoot inside the vehicle rather than out. The climax of the movie is reached when there is a major shoot out in Cuba. Compared to the first Bad Boys movie this is a major disappointment to viewers who have waited 8 years for the sequel. Like all of Bays movies nothing is done in moderation, theres at least a million bullets fired in one scene alone! The motorway car chase is almost a replica of Matrix Reloaded and Terminator 3. Throw in some KKKs and dead bodies all over the motorway you have the total gross-out factor known to man. The movie is quite unpredictable but the anticipation Is lost because the plot has too many twists. : Smith gives a good performance and Lawrence isnt too bad, he gives a hilarious performance when he swallows a couple of Ecstasy pills. Molla and Stormare do a great job, the power hungry roles fit them like a glove. I think we will continue to see them acting in similar roles. The movies too long and too crude and probably not suitable for the certificate rating of 15. However the amount of comedy and action substitutes for this. I think that Columbia Pictures have only just made this is a successful movie. Dont hold your breath for another sequel. Reviewed by Shasta Nisar Commentary The document is a film review. We know this as the information such as details about characters and directors names are included in the first few lines. This factual data at the start of the document, gives the reader an indication that it is a film review. The personal views given also suggest this, for example, this is a major disappointment. Using personal comments means that a tone is created, as the author is sharing their views with the reader. Therefore a bond is formed as the author tries to persuade and inform the reader. Reviews are also read by people who have seen the film and want a professional view. The personal comments of the write may be shared by the reader or they may differ from those of the reader, either way the reader is engaged in the review. The text is aimed at people over 15, as this is what the certificate viewing is. It is also aimed at people who like comedy and action movies and would like to find out details about the movie before they watch, buy or rent it. The language suits the document as it is colloquial- major, and contains the views of the writer- Smith gives a good performance. On the surface the text is about the film Bad Boys II. However there are deeper meaning and attitudes. The authors opinion is expressed openly in this review for example- I think that Columbia Pictures have only just made this a successful movie. This may not be an opinion which is shared by other critics but the general tone set throughout the review is that the movie was not as good as the first one. This is done by using language such as too long and too crude. This coheres with a comment earlier in the review- nothing is done in moderation. The format of the review starts with general information about the movie such as the amount of time it runs for. The first paragraph is about the characters and who they are played by. The roles that are played by these actors are also included. The second paragraph contains the main parts of the plot. In this paragraph a informal tone is set by using the characters surname- Smith and Lawrence. It is also shot by selecting parts of the plot out which suggest the roles that each detective plays, for example- Smith proves that he can drive and shoot at the same time and Lawrence checks to see how effective it is to shoot inside the vehicle. This shows knowledge of the movie which is entertaining for the reader to read and not that factual or relevant to the reader. The third paragraph is the writers views and knowledge of the director Bay. The writer uses hyperbole- theres at least a million bullets fired in one scene alone! This exaggeration emphasises that there is a lot of shooting in that scene but also in other scenes too. The reader knows that this is an overstatement because of the use of the exclamation mark and also the quantity a million, one scene lasts approximately fifteen minutes, it is very difficult to fire, or create the illusion of, one million bullets. There is also comparison between a scene in Bad Boys II and similar scenes in other major films that had been released in 2003. This shows that the writer has knowledge on the industry and makes a good persuasion tool to influences the reader to agree with the writer. The last paragraph is the authors views on the actors performances. The writer uses a simile- fit them like a glove, this shows that the roles/characters suited the actors and were played extremely well and were very convincing. The purpose of a review is to inform the reader of a product and to express your own opinions. Ina review the writer must be careful not to give too much information about the plot away. I think that this review achieved its purpose and that the plot was not revealed as the write mentions that there are twists in the plot but does not expose them, this creates anticipation within the reader of what is to come, this is a mild encouragement for the reader to watch the movie and find out. The views express may deter potential viewers so the writer must be careful not to give very strong opinions as people may get offended.

Destination Management Assignment Example | Topics and Well Written Essays - 3000 words

Destination Management - Assignment Example These plans and policies help the management body in formulating decisions in a collective fashion in regards to the problems emanating in the tourism markets. Destination Management functions work on the measurement of several key issues pertaining to the demand and supply systems of tourism operations. The planning process gets based on a market research theme such that an effective sample is first selected which is subjected to a questionnaire. The questionnaire aims to evaluate the demand and supply position based on some basic and secondary information. Study of basic demand in regards to tourism destinations centres on understanding the reasons for the visits of the people whether related to business or touring purposes. Further it also tries to evaluate the number of persons constituting each trip and the number of nights they ought to stay in the place selected. The analysis of demand based on basic items also endeavours to evaluate the amount that would be expended by the di fferent individuals or groups in regards to their tourism activities. The study based on secondary items focuses on understanding the professions into which the people are engaged in and other personal details regarding the size of the family, age of the visitors and the frequency of their visits in regards to such areas. Likewise in regards to the supply side evaluation is made on the type of tourist accommodations whether pertaining to commercial or non-commercial uses, the number of rooms rendered in one particular unit, the price factor related to such rooms, cultural factors related to the zones to help attract consumers and so on. Further secondary items that mainly constitute the physical evidence part of the service organisations are also evaluated. Such items focus on the existence of facilities like cafeteria, and other sports and recreational items adhered to such hotel companies. Moreover the corporate hotel groups also tend to encompass facilities pertaining to shopping and fitness zones that are evaluated in such regard. The supply and demand parameters are matched with each other to rightly formulate marketing and promotional policies aimed at attraction of potential tourist groups to different zones (Vanhove, 2010, p.24-26; Smith, 1989, p.60). Strategic and Tactical Management Approaches in Management of Tourism Destinations Strategic Management Approaches Strategic Management approaches in endeavouring to enhance the competitive advantage position of the tourism destinations centre on popularising the brand image of the tourist destinations. The strategic activities in this regard aim at differentiating one tourist destination from another through enhancement of the cultural image of the specific tourist spots. Moreover the enhancement of the brand image of the tourism destinations are conducted through linking such with the personality attributes of the tourist groups. Tourists tend to relate or associate their social status to the tourist pl aces as a symbol or mark of prestige that needs to be marketed in the tourism programs. Further strategic

The Development of Agriculture in Mesopotamia and the Comparison to Essay

The Development of Agriculture in Mesopotamia and the Comparison to Other Agricultural Hearths - Essay Example Still, Mesopotamian influences, along with those of China, provided the structure through which the agriculture of India was developed. The rise of agriculture in Mesoamerica was developed through an independent set of inventions. It is clearly, however, Mesopotamia that has the earliest development of agriculture in the world. The primary reasons for the Fertile Crescent to be the first to develope agriculture were due to time, environment, and increased populations that formed city-states. In discussing the nature of the development of agriculture in the Fertile Crescent, it is important to understand the way in which time is a factor in producing commodities for a civilization. In order to feed the people of the region, hunting gathering would have been the first form of communal food resourcing that would have been attempted. Because of the nature of the geography of the area, this was not an efficient system for gathering food and creating enough nourishment for the people. As m ore people gathered in concentric areas, it became clear that a different method of food production would be needed to satisfy the needs of so many people that had become a growing population. The problem in the geography was that the areas were mostly mountainous, covered with vast forests and brushwood.1 It was a better choice to create resources of food in more central areas, farms that could feed people rather than requiring them to go out into the world to find their food. The time required to hunt and gather was inefficient. Time is also relevant in relationship to the climate, the rains of the region more frequent and in a better balance for agriculture than they currently are for the area. It is likely, according to climatology history, that between the Ice Age and about 4000BCE the monsoon rains extended farther West, providing for a more moisture rich environment than currently exists.2 The environment was more conducive to planting, the land more rich in nutrients and the way in which growing needs were met. The world has changed a great deal and the answers to the reasons for questions of history often lie in greater conveniences available during those times in contrast to the way in which circumstances exist presently. Time period is relevant to the developments that existed as the collision of fertile circumstances provide for opportunities to develop. As the rains created a rich environment, the development of harnessing the rain through irrigation increased the level of farming that could be accomplished. The other way in which time is relevant is through the time it took for the agricultural culture to develop. Agriculture did not spring up during a period of a few hundred years. The development of agriculture was reflective of a period of more than a thousand years, the development emerging through a long period of time where single farmers moved to villages, which moved to towns, then moving and arranging themselves into city-states. This to ok a millennia of time for the processes of agriculture to begin to develop, the populations put into place, and solutions to the problems of resource allocation to be focused on growing and

Holistic Account of Care for a Patient or Client with Complex Needs Essay

Holistic Account of Care for a Patient or Client with Complex Needs - Essay Example this essay, the nurse is going to offer care to a person who has complex needs, the person has a long term COPD and an acute condition of sacral pressure ulcer. The nurse will come up with a care plan to offer to the person in question, while taking note and being sensitive on the above mentioned code of ethics on the patient. Nursing is profession that offers care to patient after the doctor has done his part of the main treatment (Gulanick, 1997). To start with let me define what COPD is. In full the name means – chronic obstructive pulmonary disease. This is a generic name adapted for various lung conditions pertaining to lung diseases such as emphysema and chronic bronchitis or obstructive. People who have this condition find it challenging to experience normal breathing. The difficulty in breathing arises from the narrowing of airways creating a situation known as obstruction of airflow (Hanania, 2011). The main cause of COPD originates from smoking; its manifestation rises with the period of smoking. The relationship between smoking and lungs is that, the smoke causes irritations and inflammation of the lungs which leads to scarring. As the years go by, the inflammation of the lungs persists and this makes permanent changes to the organs. The walls of the lungs normally thicken making the walls to produce a lot of mucus. The air sacs within the lungs get damaged and soon enough, due to emphysema the lungs elasticity gets lost (Lynes, 2007). Apart from the air sacs getting damaged, the airways get narrowed down and scarred, which automatically leads to breathlessness symptoms, phlegm or cough. Such symptoms qualify to COPD. Others causes of COPD include, genetic disorders, dust and fumes though in rare proportions. This disease normally affects people with a bit of advanced age, the majority of diagnosis occurs in people who are in their fifties, though it is normally manifested at the age of 35. According to gender statistics, in the UK the disease

An Analysis Based on Marks and Spencer Annual Reports Essay

An Analysis Based on Marks and Spencer Annual Reports - Essay Example In 2007, Cash inflow from continuing operating activities had been increased by '259 million. Cash inflow from continuing operation in 2008 has been decreased by '206.6 million that has reflected a higher working capital outflow. In 2007, there was reduction in cash outflow on leasehold repayments as compared to 2006 and hence it resulted to an increase in the working capital which was accounted to be '114.1 million. Non Financial Performance Marks and Spencer's stores in UK are highly sophisticated and are established in such a way that it can offer most convenient shopping to the customers. According to the latest survey' Over 21 million people visit Marks and Spencer's stores each week' is highly important in a fluctuating market where competition among groceries and other large scale retailers are fierce (Your M&S- 2008) Amenities including vehicles parking and restaurants are available at its most stores. Around 300 Marks and Spencer stores in UK are equipped with entrance cameras that can record the number of people who visit the stores. It is helpful to establish the ratios between the visits numbers and sales. The annual report details its strategies that it is changed and technologies are upgraded in order to capture customer footfall more accurately. Marks and Spencer has introduced thermal image cameras in its stores that are more sensitive in picking up flow of individuals and separating groups of people as they walk into the stores (Your M&S-2008). The annual reports also indicate that Mystery Shopping strategy is another way used by Marks and Spencer in order to evaluate the service qualities and convenient shopping... This essay stresses that Marks and Spencer’s stores in UK are highly sophisticated and are established in such a way that it can offer most convenient shopping to the customers. According to the latest survey’ Over 21 million people visit Marks and Spencer’s stores each week’ is highly important in a fluctuating market where competition among groceries and other large scale retailers are fierce (Your M&S- 2008) Amenities including vehicles parking and restaurants are available at its most stores. Around 300 Marks and Spencer stores in UK are equipped with entrance cameras that can record the number of people who visit the stores. It is helpful to establish the ratios between the visits numbers and sales. As the paper declares the annual report details its strategies that it is changed and technologies are upgraded in order to capture customer footfall more accurately. Marks and Spencer has introduced thermal image cameras in its stores that are more sensitive in picking up flow of individuals and separating groups of people as they walk into the stores. The annual reports also indicate that Mystery Shopping strategy is another way used by Marks and Spencer in order to evaluate the service qualities and convenient shopping possibilities. Each of the stores will be anonymously visited once a month by the experts. Marks and Spencer has created a broad approach towards customer orientation programs. ‘Marks and Spencer’s new manifesto campaign goes a step further by introducing powerful messages on provenance and healthy eating.

Archetypes Essay Example | Topics and Well Written Essays - 750 words

Archetypes - Essay Example Archetypal characters appear repeatedly in legends worldwide. An angel is an archetype as a tragic hero who is trying to overcome the evils in his past. Many literature theories classify archetypes by their roles or purpose the character represents in the story. The classifications are protagonist, antagonist, reason, emotion, sidekick, sceptic, guardian and contagonist. Caught in the Widow’s Web Caught in the Widow’s web is a story written by Gordon Rice, which can be divided into three structural archetype types. These archetypal structures are character archetype, plot archetype and setting archetype. The characters, setting and plot archetypes that are believed to be the most important to this story have been well used by the author to convey a very complex psychological and philosophical narrative. Archetypes main purpose is to produce certain psychic forms, their description and various means of demonstration. BVCharacter archetypes The character archetypes in thi s narrative include the hunter, black widow, child, mother and scavenger. Given that the story is in first person viewpoint, the reader gains access to the narrators mind. In this case, the heroic hunter is the narrator, who is a hero in his own narrative; He embarks on a quest to find black widows in the village and neighbourhood. He found them in discarded wheels and tyres, house foundations and cellars, automotive shops and tool sheds and water meters and rock gardens. Other character archetypes are the villains in the town that is revealed in the first paragraph (Kennedy, &, Gioia, 1323) According to Miller, (126), the character archetype is the black widow as she is the object of the hunter’s fury and the heroic hunter seeks and destroys as many villains as possible. The black widow archetype character is an illusion of something evil and any bad thing that happens in a person’s life is associated to the active malevolent. Black widows always waited in the dark to ambush their victims. A black widow in somebody’s life cannot be reasoned with, just like the heroes cannot reason with their nemesis. Grice also sees the tiny spider as a villain who represents the black widow. The hero hunts them wherever he goes and at the same time, he fears them and realizes that they are too many to hunt, as much as he resolved to hunt them in the whole town. The Black widow in this narrative is seen as the ultimate villain, yet it is a small and malevolent creature with a high potential to for mass destruction. It possesses venom that contains neurotoxin that produces sweats, vomiting, swelling, convulsions and a number of other symptoms. The author also despises widows and sees them as abominations of nature, which is good in the world. Setting Archetypes The setting archetypes in this narrative include the town, the web and the cosmos or universe. This narrative is filled with material demonstrating archetypal forms that when pieced together reveals a web of intricacies that have the ability to overwhelm even the most analytical eye. The town is the main setting archetype that provides the battling ground between the villain and the hero throughout the story. The town represents the area in which the heroic hunter searches and destroys the black widow. When the heroic hunter goes throughout the town and neighbourhood, he finds the black widows in many archetypal settings like house foundations

An Analysis Based on Marks and Spencer Annual Reports Essay

An Analysis Based on Marks and Spencer Annual Reports - Essay Example In 2007, Cash inflow from continuing operating activities had been increased by '259 million. Cash inflow from continuing operation in 2008 has been decreased by '206.6 million that has reflected a higher working capital outflow. In 2007, there was reduction in cash outflow on leasehold repayments as compared to 2006 and hence it resulted to an increase in the working capital which was accounted to be '114.1 million. Non Financial Performance Marks and Spencer's stores in UK are highly sophisticated and are established in such a way that it can offer most convenient shopping to the customers. According to the latest survey' Over 21 million people visit Marks and Spencer's stores each week' is highly important in a fluctuating market where competition among groceries and other large scale retailers are fierce (Your M&S- 2008) Amenities including vehicles parking and restaurants are available at its most stores. Around 300 Marks and Spencer stores in UK are equipped with entrance cameras that can record the number of people who visit the stores. It is helpful to establish the ratios between the visits numbers and sales. The annual report details its strategies that it is changed and technologies are upgraded in order to capture customer footfall more accurately. Marks and Spencer has introduced thermal image cameras in its stores that are more sensitive in picking up flow of individuals and separating groups of people as they walk into the stores (Your M&S-2008). The annual reports also indicate that Mystery Shopping strategy is another way used by Marks and Spencer in order to evaluate the service qualities and convenient shopping... This essay stresses that Marks and Spencer’s stores in UK are highly sophisticated and are established in such a way that it can offer most convenient shopping to the customers. According to the latest survey’ Over 21 million people visit Marks and Spencer’s stores each week’ is highly important in a fluctuating market where competition among groceries and other large scale retailers are fierce (Your M&S- 2008) Amenities including vehicles parking and restaurants are available at its most stores. Around 300 Marks and Spencer stores in UK are equipped with entrance cameras that can record the number of people who visit the stores. It is helpful to establish the ratios between the visits numbers and sales. As the paper declares the annual report details its strategies that it is changed and technologies are upgraded in order to capture customer footfall more accurately. Marks and Spencer has introduced thermal image cameras in its stores that are more sensitive in picking up flow of individuals and separating groups of people as they walk into the stores. The annual reports also indicate that Mystery Shopping strategy is another way used by Marks and Spencer in order to evaluate the service qualities and convenient shopping possibilities. Each of the stores will be anonymously visited once a month by the experts. Marks and Spencer has created a broad approach towards customer orientation programs. ‘Marks and Spencer’s new manifesto campaign goes a step further by introducing powerful messages on provenance and healthy eating.

Finance - Stocks, Yields and Portfolios Essay Example | Topics and Well Written Essays - 2500 words

Finance - Stocks, Yields and Portfolios - Essay Example It majors in computer software development. Mattson Technology Inc. is in the field of designing, developing, and manufacturing equipment for the manufacture of semiconductors and other products. It is also a significant player in the NASDAQ daily operations, and has a big presence across America. Advanced Management Strategies Group majors in logistics, program management, business consulting, engineering support, product lifecycle management (PLM), PLM IT tools, and IT services management. That therefore implies that the stock analysis carried out comprises one software, one hardware, and one consultancy firm. Discretely compounded return rate measures the rate of changes in the value of asset over a period assuming countable compounding periods while continuously compounded rate of return measures the rate of change in the asset value associated with a holding period under the assumption of continuous compounding. (Analyst Notes par 1). They are calculated as follows: The arithmetic mean return is a computation of the average returns for a specified period of time. It involves summing up all the returns for the specific period, then dividing the total by the individual number of sub-periods. The geometric mean return calculates the average rate per period on an investment that is compounded over multiple periods (Finance Formulas par1). c) Positively correlated stocks point to a high likelihood of similar trend in movement over the determined length of time. The stocks may be having a common factor that makes them tend to behave this way, for example for companies producing closely related goods, or those producing complementary goods such as cars and petroleum companies. It is advisable that potential clients shun positively correlated stocks, because if they suffer a slump, it will result in a double loss to the investor. Among the stocks featured in this report, MSFT and MTSN have the highest positive correlation, at 0.41730442. They

Eltons interpretation of the roles of Somerset and Northumberland Essay Example for Free

Eltons interpretation of the roles of Somerset and Northumberland Essay Geoffrey Elton presented a view of Somerset as an incompetent leader, who failed to fill the political vacuum the ascension of an infant monarch had created; nonetheless, he was noble minded and had visionary aims. On the other hand, Elton saw Northumberland as ambitious and power greedy; however, he did recognise that Northumberland had introduced welcome reforms to the finances and administration, which certainly marked an improvement upon Somersets rule. In this essay, I will argue that Eltons assessment of their reforms and actions was correct, although his judgement of their characters, although true to a certain extent, has been exaggerated. Somerset demonstrated very little concern for humanitarian reform, as has been said by historians such as Elton, and his rule merely exacerbated problems at the end of Henrys reign. However, Northumberland showed more political ability in tackling the equally bad situation he faced and was not as power hungry as Elton suggested. There were significant problems at the end of Henrys reign. His foreign policy had led to a poor financial situation; wars with France and Scotland, although a matter of national pride, actually achieved very little and led to huge debts. Over 2 million had already been spent on the war with Scotland, however victory would have far outweighed these huge financial repercussions. Somerset, therefore, inherited huge financial problems with huge debts and a debased coinage; in addition, the war with Scotland continued and hostilities with France were high. However, it would be a mistake to say that the situation was at a point of no return, Somersets political inability is demonstrated in his failure to deal with the situation inherited from Henry. Indeed, his actions worsened the financial status of the Crown and served only to escalate discontent in his reign. Somersets political inability is shown in his failure to discontinue the damaging Scottish war; he didnt realise, as his successor did, that the Scottish war was unsustainable. Rather, Somersets decision to continue the war was the worst possible start for his rule and indicative of his inability, it lead to a poor economic situation throughout his protectorate and also to his neglect of the more important issues facing his subjects. The Chantries Act (1547) that continued the dissolution of the monasteries in Henrys reign created inflation; as a result, prices, especially grain, rose rapidly fuelling discontent among the poor. Had Somerset been more politically astute, he would have ended the Scottish war and undertaken financial reform. Instead, he made little or no effort to resolve the economic problems and left Northumberland with a worse situation than he had inherited. In this respect, I agree with Elton, who said that Somerset was without any sign of administrative or political sense, 1 this was not, however, limited to his economic policy. Somerset also inherited a nation divided on religion. Henry, although he had split from papal authority, never made the full transition from Catholicism to Protestantism as Northumberland did later in the Edwardian period. Rather, the doctrinal modifications, which followed the split from Rome, resulted in a confused nation. The ten articles of 1536 had seemed to establish England as Protestant; however, the six articles 3 years later represented the return of some Catholic doctrine. As a result, there was a certain confusion and ambiguity as regards the state religion to some extent to do with the competition of the conservative and reform factions of the court, but also the fact the Henry had never been totally converted to Protestantism. Nevertheless, since he followed a monarch who had implemented perhaps the largest religious reform in the history of the church, Somerset had to deal with a situation of religious insecurity. Arguably, the effects of religious reform are harder to forecast than the effects of economic policy; therefore, it is easier to condemn Somerset as inept on the basis of his economic policies than it is on the basis of his religious reforms. Somersets religious reforms moved towards Protestantism with the introduction of a new Prayer Book and the Act of Uniformity as well as the Chantries Act, which abolished the remnants of Catholicism. However, in an attempt to appease both sides of the spectrum, a certain ambiguity still remained and Catholicism had not been categorically denied. However, the reforms were met only with discontent, for some it was too extreme and for others too moderate. The Treason Act, which ended restrictions on the discussion of religious doctrine, served only to make matters worse and led to disorder. In terms of religious reform, the outcome would have been more stable had Somerset done nothing. We have seen that religious turmoil was the result of a lack of continuity in the short Edwardian and Marian eras. This suggests that a period of stability following the fast paced religious reform of the Henrician rule would have been beneficial in Somersets protectorate. However, as we have noted, the outcome of religious reform would have been much harder to gauge at the time. While Somersets religious policy is not the sign of an expert politician, it cannot be used to condemn him to the same extent as his economic record. His religious reform, therefore, supports Eltons view that Somerset had talked much about liberty but had produced disorder. 2 His aim to appease the extremes can at least be seen as well meaning, while his actions were not those of an experienced politician; furthermore, his belief that appeasing the extremes was possible at this point is arguably naive. Somerset was poor at dealing with the growing feeling of discontent in England. Not only was he largely responsible for the growth of discontent due to his economic and religious policies, but more importantly, instead of dealing with the roots of discontent he attempted to control the disorder that resulted. The Vagrancy Act (1547) was a heavy-handed attempt to control the public, it meant that anyone out or work for 3 days would be branded with a V and sold into slavery for two years. He put out the message that dissent was not to be tolerated, though his action was strong it showed few signs of effective leadership. As his reign progressed it was clear that he showed no signs of dealing with the root of the issue, rather to avoid rebellion. A reform programme was supposedly being put together by John Hales, who later turned out not to exist. Furthermore, having blamed the problems on enclosure, reforms to remedy the problem were merely piecemeal and demonstrated indecisiveness. Somerset was inept; the paranoid measures preceding his fall such as bans on football and on the spreading of rumours simply confirm the hypothesis that Somerset had no real understanding of the political situation. In a similar vein to his belief that he could appease the religious extremes, attempting to pacify a discontented populace with piecemeal anti-enclosure measures and a fake reform programme was equally naive. Somerset fell from grace because of his own inability to rule; Eltons assessment was clearly correct: Somerset was disastrous as a leader. 3 However, Eltons view of Somerset as a humanitarian reformer with the best intentions exceeds the reasonable bounds of optimism. Most people, who have a most basic sense of human rights, would see the Vagrancy Act as simply morally corrupt. His poor management of the economy and heavy-handed measures of control hit those most in need the hardest. This demonstrates almost a total disregard for the needs of the poor; furthermore, anyone regarded as a humanitarian reformer, or at least a man with good intentions, would be incapable of passing the Vagrancy Act. It has been conceded that some good will may have lay behind his religious reform, also anti-enclosure legislation may show faint concern for the poor. However, such evidence is far outweighed by his record of controlling legislation. Somerset was not a humanitarian reformer; Elton seems to have avoided the conclusion that a rudimentary presentation of the facts would suggest. Rather, the failure of anti-enclosure legislation is evidence of Somerset appeasing the elite as well attempting to pacify the poor, an end from which he could gain a lot more politic al capital. Indeed, far from concurring with Eltons thesis on this issue, I suggest that Somerset was motivated by a desire to secure his own position of power. His continued use of proclamations as well as his neglect of the Privy Council demonstrates this theme. The Treason Act had done more than permit religious discussions; it repealed a previous act, which said that royal proclamations had the same force as acts of Parliament. Consequently, Somerset was now able to issue proclamations without the consent of his council and he frequently availed himself of this opportunity. Indeed, on average Somerset issued 13 more proclamations per year that usual. Furthermore, his attempts to hold onto power by control rather than tackling the root issues point to a man who was motivated by a need to secure his own position. Elton did recognise his neglect of the council: He alienated his fellow councillors whose feelings and ideas he persistently ignored. 4 However, Elton did not recognise the power seeking nature of Somersets character. I would agree with Heard who presented Somerset, not as a man with noble aims as Elton suggests, but as an arrogant self-seeker. 5 Therefore, It seems that Elton was correct in his judgement of Somerset as an inept leader as demonstrated in his economic and to some extent his religious policies as well as his abysmal handling of a situation of unrest, which he himself had created. However, Somerset was power seeking, not a man of noble aims; his record of legislation was clearly not motivated by a concern for the poor. Elton said: It is difficult to say who did more harm to the country they were supposed to govern. 6 It can certainly be said that Somerset exacerbated the poor situation after Henrys reign, the economic situation worsened through continuation of the wars and the Chantries Act. Religious confusion was not eased and arguably fuelled dissent and he left a country in unrest after the rebellions that led to his fall. Therefore, I agree with Eltons view that he was inept and cause harm to the country, although I disagree with Eltons view of Somersets aims. Northumberland, on the other hand, introduced welcome reforms. Elton argues as much, however I believe Elton exaggerated his assessment of Northumberland as power hungry; furthermore, Northumberlands effective reforms did not harm the country and it is unjust to tar Northumberland and Somerset with the same brush. Northumberland inherited a worse situation than Somerset and demonstrated political astuteness in his action, which dealt with the root of the problem. In addition, his dealings with the Privy Council and use of proclamation were far removed from the power hungry tactics of Somerset. Though his religious policy was arguably harsh and his attempts to alter the succession seem power seeking, Elton exaggerated this element of Northumberlands character. Arguably, Northumberlands best move was to end the Scottish and French wars. Indeed, the way in which the two leaders dealt with the wars can be seen as key in defining their rule and also how we interpret their ability. The treaty of Boulogue, although bad for England in the short-term, allowed the finances to improve and Northumberland to focus on the serious social unrest, Somersets mess that Northumberland was forced to deal with. The treaty is a clear indication of Northumberlands superior ability to Somerset; indeed, this theme is shown throughout the governance. Far from harming the country, Northumberland had shown realism and taken the first step towards recovery. Furthermore, re-evaluation of the coinage and prohibition of usury in 1552 helped to improve the economy. Northumberland, in contrast with Somerset, made some positive achievements; his economic policies helped to reverse the terrible situation left by Somerset. Moreover, his governance seems to have shown a commit ment to reform, which had a current and lasting positive effect. The reformation of the revenue courts was indicative of this commitment to reform. In 1549, five ministries were responsible for collecting money and the situation was worsened by corruption in some courts. Although reform was not carried out under his rule, the recommendations of the Royal Commission were carried out in the Marian era. Therefore, the Boulogue treaty coupled with other economic policies and a clear commitment to financial reform demonstrates that Northumberland was an able politician. Northumberlands economic policies were sound and he should be praised for steering a course out of the economic disaster created by Henry and worsened by Somerset. Indeed, it is arguable that Northumberland set the foundations for stable finances through into the Marian and Elizabethan eras. Elton notes that in Marys reign financial and administrative recovery owed nothing to the queen or her policy. 7 This adds strength to the argument that Northumberland deserves particular credit for his economic policy. Certainly, Elton was unreasonable to ask which of the two did more harm to the country. In doing so Elton comes dangerously close to equating the achievements of the two; however, Northumberland could not be accused of harming the country, particularly in reference to the finances. However, on this issue, it seems that this quote should be taken with a pinch of salt, for, within the same paragraph Elton praised Northumberlands economic policies. Ignoring that rather peculiar quote, I would concur with Eltons high acclaim of Northumberlands financial reforms, which Elton says provided the basis for sound finance in the reign of Elizabeth I. 8 His religious policy resulted in a largely more favourable result than that of Somerset. Northumberlands policy was clear; the Church of England was to become Protestant. The 1552 Prayer Books changed the services to meet Protestant doctrine and all glamour was removed in favour of simplicity. Somersets mistake had been to introduce half-hearted, indecisive reform that attempted to appease as many people as possible. By contrast, Northumberland was decisive; arguably, this was a risky strategy as it may have incited catholic rebellion. However, rebellions were small and Northumberland was successful in crushing them. It is clear that his religious policy was, once again, a sign of his political ability. Northumberland had recognised that decisive action would create the stability required after the fast paced and confusing reform of his predecessors. His religious policy has been accused of being harsh; though this may be the case, it was a successful policy. Furthermore, it is arguable that had Mary not usurped the Protestant reformation, Northumberlands religious policy would have enjoyed the same long-term success as his financial policies. Northumberlands successful consolidation of the reformation supports Eltons argument that he showed skill in public affairs 9. Further support for Eltons assessment of Northumberlands role comes from his handling of the social unrest. He deserves credit for his handling of the serious law and order problem during his rule. The aftermath of the 1549 rebellions and bad economic situation following Somersets fall coupled with three bad harvests and a collapse of the cloth trade meant that Northumberland had serious social unrest and disaffection to deal with. Rather than attempting to control and crush the unrest like Somerset, Northumberland attempted to solve the root problems and therein Northumberlands greater understanding of the situation is demonstrated. Sheep tax was abolished, enclosure commissions were abandoned, an Act in 1552 protected arable farming and a new poor law meant that Northumberland had a more successful social policy. Furthermore, his success with financial recovery enhanced his efforts at calming dissent largely through reducing inflation. In this regard, though not a humanitarian reformer, Northumberland demonstrated a concern for social justice 10, which was clearly greater than that of Somerset. Again I would support the view of Elton that Northumberland showed political skill demonstrated here by his social policy, which solved the root problems rather than attempting to control the dissent. Therefore, Elton was correct in pointing out the very positive achievements of Northumberlands reign. He played an important role in halting the financial and religious problems, which were created by Henry and exacerbated by Somerset. This was not a point that Elton expressly put forward, however I think this was a significant part of Northumberlands role, which should be emphasised. I would also agree with Elton that his financial reforms were influential far past his fall although I would venture to suggest that his religious reform also had an influence in the future, though to a lesser extent, in shaping Elizabeths policy 11. There may be an argument, however, to suggest that the assessment of Northumberlands role in the preceding paragraphs has gone too far to presenting Northumberland as a political genius. It must not be forgotten that Northumberland always had the benefit of hindsight, having seen the failures of Somersets reign. His financial, religious and social policies can all be seen as informed by the failures of Somersets reign. Whether, for example, Northumberland would have followed the same decisive religious policy had he been the direct successor of Henry is an interesting question. Therefore we must conclude that Northumberland was an apt politician, though certainly not anywhere near a political genius as we must recognise that he was able to learn from Somersets reign. It is possible to argue on the exact political abilities of Northumberland and how much advantage hindsight afforded him; however, the fact remains that his achievements were positive. While I may give more credit to Northumberland in some areas of his role, I would concur with Eltons view that Northumberland was an apt politician. Moreover, his view that Northumberlands rule marked an improvement on Somersets 12 is clearly correct and is supported by other historians, such as Alan Smith: Northumberland was a much more realistic and effective ruler than the traditionally overpraised Somerset. 13 Elton was correct in his assessment of Northumberland as greedy, however he has exaggerated the claim that Northumberland was power hungry. It is clear that this desire for power was present in his character as revealed in the desperate attempt to alter the succession at the end of his rule; nevertheless, it did not dominate his governance as Somersets desire for power motivated much of his policy. It is undeniable that during his rule his power and wealth increased significantly. Initially he gave himself the Earldom of Warwick and later became the Duke of Northumberland. He proceeded to make financial gains through land; many of his followers took the liberty to do the same. Clearly, he exploited his position to satisfy his greed and many argued this was at the expense of the King. Therefore, I would not argue with Eltons view that Northumberland was greedy. His desperate attempt to alter the succession is certainly a sign of a serious desire for power. He attempted in vain to abandon the previous succession acts of Henrys reign to bypass Mary and Elizabeth and install Lady Jane Grey, through whom Northumberland could retain a high level of power. It was a failure from the outset, he was unable to secure Marys arrest and upon the death of Edward the people of England opted unsurprisingly for the rightful heir. It was a dismal end to his governance and certainly evidence of a serious desire for power. However, as evidence of his desire for power, it should be viewed in the context of his whole governance. This was an act of desperation at the end of a rule in which his policies could not be seen as indicative of a thirst for power. Many of Somersets policies were methods of control to secure his position; moreover, he had demonstrated his desire for power through continued use of proclamation and a neglect of his council. Northumberland, despite the end of his rule, displayed a far more restrained policy and attitude to government, which leads me to the conclusion that Elton has exaggerated his claims of Northumberland as power hungry. Northumberland restored the Privy Council to its proper position under his guidance and control. Although he did not limit his power to use proclamations, he was much more cautious with their use making sure they were always based on parliamentary statute; furthermore, he made sure he consulted the council. This restrained attitude to government is evidence of him limiting his power and therefore is not demonstrative of desire for power. Of course, one could argue that he had learnt from Somersets mistakes and realised that the approach he took was the best way to keep in his councils favour and thus maintain power. This argument leads to the opposite conclusion that this attitude to government demonstrates his desire for power. However, the fallacy of the latter argument is that his attitude to government led to the retention of his position, not to power. His motivation for this relationship with his council was to remain in his position; the fact remains that through these means h is power was limited and therefore it seems that it is more reasonable to accept the former argument. His policy and governance was not indicative of power hunger. Therefore, his desperate attempt to alter the succession coupled with his moderate policy and governance as discussed above lead to the conclusion that he did have a desire for power, but not to the extent that Elton suggested. It is worthy of note that the very nature of Somerset and Northumberlands rules implies a certain extent of power hunger. Their positions relied upon taking advantage of the political vacuum opened up by the infant monarch. Therefore, I would agree with Elton that Northumberland was greedy, however to say that Northumberland was exceedingly ambitious of power 14 is an exaggeration and is not supported by his record in power. Lastly, it must be noted that though Northumberland may have displayed some unpleasant character traits, this does not infringe upon the success of his reform programmes. In brief conclusion, I agree with Eltons interpretation of the roles of Somerset and Northumberland to a certain extent. I agree with Elton that Somerset was incompetent and his role did indeed harm the country exacerbating the problems he inherited from Henry. However, Eltons view of Somerset as a humanitarian reformer is an error. Largely, I concur with Eltons view of Northumberland although I would give him more credit for dealing with serious problems he faced and leaving a lasting political influence. Furthermore, he was undoubtedly greedy, yet Elton has exaggerated his desire for power. If we ignore the characters of the two rulers, Eltons general view seems to be that Somerset was damaging whereas Northumberland brought forward marked improvements. In this general sense, I would agree with Eltons thesis. 1 Elton, G.R. England under the Tudors. p. 208 2 Ibid. 3 Ibid. p. 210 4 Ibid. p. 208 5 Heard, N. quoted from Webb, C. Was it the policies pursued by Henry VIII that caused the mid-Tudor crisis? http://www.geocities.com/CollegePark/2809/page15.html 6 Elton, G.R. England under the Tudors. p. 210 7 Elton, G.R. England under the Tudors. p. 214 8 Ibid. p. 209 9 Ibid. p. 210 10 Smith, A.G.R. The Emergence of a Nation State. p. 71 11 Anderson, A. and Imperato, T. An Introduction to Tudor England 1485-1603. p. 154 12 Elton, G.R. England under the Tudors. p. 209 13 Smith, A.G.R. The Emergence of a Nation State. p. 73 14 Elton, G.R. England under the Tudors. p. 209

Factors Affecting Consumer Behaviour Commerce Essay

Factors Affecting Consumer Behaviour Commerce Essay Consumer is considered as the king in the modern world market. So the main aim of every marketer is to meet the consumer needs and satisfy them better than the competitors. Marketers always look for emerging trends and innovations to attract the target customers. Consumer is the only factor which controls the whole market nowadays. So the behavior of the consumer in the different market situations should be analyzed to survive in the market. Consumer is a person who purchases goods or services for his end use. Consumer behavior is a psychological process in which the consumer plans to purchase a product, makes purchase decision, implements the plan and reviews the decision. Consumer behavior is controlled and influenced by various internal and external factors and those factors guide a person to buy or not to buy a particular product. The factors can be psychological factors, sociological factors or economic factors. The influence of these factors might be different in the consumers based on their mind sets. The process of the consumer behavior ends after taking a buying decision. The purchase decision making process involves several stages in which he consumer goes through mainly six steps and at last makes the decision of buying or rejecting a product. DISCUSSION C:UsersSOORAJDesktopMMconsumer.jpg Consumer behaviour is a process of decision making concerned to a product purchase. The end users psychological, economic, socal, personal and cultural factors leads him towards a particular commodity. Amog these the psychological factors have an important role which controls the mental process of a consumer and push him to take the buying decision. The buying decision process starts from problem recognition and ends with post purchase decision. The end user is the decision maker and who controls the whole market with his critical decision making process. The behaviour of the consumer decides the marketability and success of a product. For example, a new soap is introduced by Hindustan Unilever and the in market there is a tight competition in this industry. If the product can attract the consumers with its quality and price then the product will survive. The decision to buy or not to buy that product is taken by the consumer only. FACTORS AFFECTING CONSUMER BEHAVIOUR Consumer behavior refers to the selecting, purchasing and the consuming of goods and services for the satisfaction of their needs. There are different activities involved in the consumer behavior. Primarily the consumer assesses whats his need and then purchases the most promising commodity. After selecting the commodity the consumer analyzes the existing prices of commodities and takes the purchase decision about the commodities. In the meantime, there are various other factors influencing the purchases of consumer such as cultural, psychological, personal and social. Factors Influencing Consumer Behavior Chart 1 Source: (KELLER, 2009) Psychological factors affecting consumer behavior Out of these factors the psychological factors has a main role while purchasing a product. When we think from a human being perspective a consumers mind and his related personal characteristics influences and directs him what type of product should purchase or of what quality. The need of a consumer becomes a motive when he has an intense wish to buy something. The stimulus-response relation makes a consumer to make the purchase decision. The marketing and environmental stimuli enter the consumers consciousness, and along with some consumer personality which leads to purchase decision making. There are four key psychological processes- motivation, perception, memory and learning- mainly influence consumer behavior. ROLE OF MOTIVATION IN CONSUMER BEHAVIOUR C:UsersSOORAJDesktopMMmotivation_stick_figures.jpg Among these factors motivation plays an important role in influencing the consumer behavior. The motivation level also affects the buying behavior of consumers. Every person has different needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, many of them are generally pressing while others are least pressing. Therefore a need becomes an object when it is more pressing to direct the person to hunt for satisfaction. For example, a consumer may get motivated by an advertisement of a burger in television which is attractively shown and the advertisement is sequenced with good captions and conversations and who gets eager to run for it. The strategy used in advertisements stimulates the need in the mind of the buyer and he makes the decision. If the consumer is motivated by a particular product then he has to go through the process of decision making. The decision making process is the crucial moments through which a the consumers decides the survival of a product in the market. Actually the outcome of their decision making process is the future of a commodity. There are six stages for the decision making process. CONSUMER DECISION MAKING PROCESS Stages of the Consumer Buying Process Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 5 stages, determined by the degree of complexitydiscussed next. The 6 stages are: Problem Recognition (need awareness) It is the difference between the desired state and the actual condition. Hunger stimulates the need to eat. If a person has a particular drive to buy something or the need is triggered by the internal or external stimuli to buy something and becomes a possibility of making purchase. Can be stimulated by the marketer through product information-did not know you were deficient? I.E., see an advertisement for a new pair of shoes, stimulates your recognition that you need a new pair of shoes. Information search- Internal search, memory. External search if you need more information. Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping; public sources etc. A successful information search leaves a buyer with possible alternatives, the  evoked set. Hungry, want to go out and eat, evoked set is Indian food burger king Chinese food Evaluation of Alternativesneed to establish criteria for evaluation, features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, Indian gets highest rank etc. If not satisfied with your choice then returns to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to motivate by increasing alternatives. Purchase decision-Consumer takes the buying decision regarding product, package etc. Post-Purchase Evaluationoutcome: It is the state of Satisfaction or Dissatisfaction. I.e., Cognitive Dissonance, a question of: have I made the right decision. This can be reduced by guarantees, warranties, after sales communication etc. For example, after eating an Indian meal, may think that really you wanted a Chinese meal instead. The motivational factors may be internal or external. Consumer may be motivated by his own feelings snd desire about a particular product or he can be motivated by some external recommendations. Consumer may resist the product recommendations conditional on the perceived credibility of the recommender and he relies on their own judgements. INFLUENCE OF MOTIVATION IN CONSUMER BEHAVIOR Motivational theories and its implications People have many needs at any given time. The needs are influenced several psychological factors like motivation. Some needs are psychogenic or biogenic and the need becomes a drive or motive. When it becomes motive the inner urge to buy a product turn out to be a goal. There are several theories related to the concept of motivation. Two of the best known theories of consumer motivation- those of Abraham Maslow and Frederick Herzberg- implies some different concepts in consumer behavior. MASLOWS NEED HIERARCHY THEORY OF MOTIVATION Abraham Maslow wanted to explain why people are motivated by particular needs at particular times. The answer given by Maslow was the human needs are arranged in a hierarchy from most basic to least-psychological needs, safety needs, social needs, self esteem needs, and self actualization needs. People will try to satisfy their most basic and important need first. After succeeding the basic need, he will then goes to the next most important need. He divided the need to basic needs and the growth needs. C:UsersSOORAJDesktopMMmaslows-hierarchy-of-needs1.jpg Source: (KOSHY, 2009) The basic or deficiency needs are to be met first. For example, a starving man [need 1] will not take an interest in any musical party [need 5], not in how he is viewed by others [need 3 or 4], not even in whether hes breathing fresh air [need 2]; but when he has enough to eat and drink, the next most significant need will turn into prominent. As long as people are motivated to meet these needs, they are moving towards growth, toward self actualization. Based on this theory the consumer has the basic and growth needs. If the consumer satisfies his basic needs he will look for the next. The degree of satisfaction depends upon the quality of the product or service which they get and in what level they get it. For example, if the area of market is comprised of middle class people they need to buy products to meet their basic requirements. Say low cost bath soap- the marketer look for promotional activities to sell those products only. The marketer will not try to distribute high standard or high priced products. Consequently, satisfaction of the consumer depends on the level where the performances of the product/service match to the consumers expectation connected to them. If the performances of the product are placed away from the buyers expectations, who will be unsatisfied, and if these correspond to the expectations, who will satisfied, when the performances of a product will bridge the buyers expectations, he will be contented. C:UsersSOORAJDesktopScreenHunter_02 Dec. 10 18.23.jpg Once the basic needs like food, water, rest etc. needs area satisfied then the safety needs are to be met. Employment is a need of safe living. Monster.com, rediff.com like websites helps the consumers to meet their employment safety needs. HERZBERGS TWO FACTOR THEORY OF MOTIVATION Herzberg developed a two factor theory of motivation that differentiates Motivational factors (factors cause satisfaction) from Hygiene factors (factors causing dissatisfaction). The absence of the hygiene factors is not enough to motivate a purchase but the satisfiers should be present. For example, a camera that does not come with a warranty would be a dissatisfier. However the presence of warranty of a product would not act as a motivator to purchase a product, because its not a source of built-in satisfaction. User-friendliness would be a satisfier. Herzberg model of motivation C:UsersSOORAJDesktopMMherzberg_factors.gif

American Indian Movement: Activism and Repression Essay -- Indian Nati

American Indian Movement: Activism and Repression   Ã‚  Ã‚  Ã‚  Ã‚  Native Americans have felt distress from societal and governmental interactions for hundreds of years. American Indian protests against these pressures date back to the colonial period. Broken treaties, removal policies, acculturation, and assimilation have scarred the indigenous societies of the United States. These policies and the continued oppression of the native communities produced an atmosphere of heightened tension. Governmental pressure for assimilation and their apparent aim to destroy cultures, communities, and identities through policies gave the native people a reason to fight. The unanticipated consequence was the subsequent creation of a pan-American Indian identity of the 1960s. These factors combined with poverty, racism, and prolonged discrimination fueled a resentment that had been present in Indian communities for many years. In 1968, the formation of the American Indian Movement took place to tackle the situation and position of Native Americ ans in society. This movement gave way to a series of radical protests, which were designed to draw awareness to the concerns of American Indians and to compel the federal government to act on their behalf. The movement’s major events were the occupation of Alcatraz, Mount Rushmore, The Trail of Broken Treaties, and Wounded Knee II. These AIM efforts in the 1960s and 1970s era of protest contained many sociological theories that helped and hindered the Native Americans success. The Governments continued repression of the Native Americans assisted in the more radicalized approach of the American Indian Movement. Radical tactics combined with media attention stained the AIM and their effectiveness. Native militancy became a repertoire of action along with adopted strategies from the Civil Rights Movement. In this essay, I will explain the formation of AIM and their major events, while revealing that this identity based social movement’s radical approach led to a harsher governmentally repressive counter movement that ultimately influenced the movements decline.   Ã‚  Ã‚  Ã‚  Ã‚  The growing pan-Indian activism that was becoming increasingly strong in regions of the United States helped develop the American Indian Movement. Educated young urban Indians were becoming involved in rights issues and insisted on self-determination in the 1960s era of prote... ...erican Indian Movement during the 1970s.† American Indian Culture and Research Journal 18.4 (1994): 242-64. Della Porta, Donatella, and Mario Diani. Social Movements: An Introduction.   Ã‚  Ã‚  Ã‚  Ã‚  Malden, MA: Blackwell Publishing, 1999. Johnson, Troy R. The Occupation of Alcatraz Island: Indian Self-Determination and the Rise of Indian Activism. Chicago: University of Illinois Press. 1996. Johnson, Troy, Joane Nagel, and Duane Champagne. American Indian Activism: Alcatraz to the Longest Walk. Chicago: University of Illinois Press. 1997. Means, Russell, and Marvin J. Wolf. Where White Men Fear To Tread.   Ã‚  Ã‚  Ã‚  Ã‚  New York: St. Martin’s Press. 1995. PBS. Alcatraz is Not an Island: Timeline of Indian Activism. PBS Online. 1 Dec. 2004 . Sanchez, John and Mary E. Stuckey. â€Å"The rhetoric of American Indian activism in the   Ã‚  Ã‚  Ã‚  Ã‚  1960s and 1970s.† Communication Quarterly 48.2 (2000): 1-9. Smith, Paul Chaat, and Robert Allen Warrior. Like a Hurricane: The Indian Movement from Alcatraz to Wounded Knee. New York: W.W. Norton. 1996. Vine, Deloria. Behind the Trail of Broken Treaties: An Indian Declaration of Independence. Austin: University of Texas Press. 1985.

Who Am I? :: essays research papers

Monday, May 30, 2005 12:44 AM Beginning installation. AUOffice2004111EN Type of Install: Easy Install Updated TyGeR_74:Applications:Microsoft Office 2004:Microsoft Entourage - Original file moved to trash. Updated TyGeR_74:Applications:Microsoft Office 2004:Microsoft Excel - Original file has been deleted. Updated TyGeR_74:Applications:Microsoft Office 2004:Microsoft Word - Original file moved to trash. Installed TyGeR_74:Applications:Microsoft Office 2004:Office:Database Utility Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert Manager.app Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert Manager.app:Contents Installed TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert Manager.app:Contents:Info.plist Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert Manager.app:Contents:MacOS Installed TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert Manager.app:Contents:MacOS:Microsoft Cert Manager Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert Manager.app:Contents:MacOS:MicrosoftCertUI.bundle Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert Manager.app:Contents:MacOS:MicrosoftCertUI.bundle:Contents Installed TyGeR_74:Applications:Microsoft Office 2004:Office:Microsoft Cert 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Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:MacOS Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:MacOS:MicrosoftCertUI Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:PkgInfo Created the Folder: TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertExport.strings Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertImport.strings Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertManager.strings Installed TyGeR_74:Applications:Microsoft Office 2004:Office:MicrosoftCertUI.bundle:Contents:Resources:CertMgrDelete.png Installed TyGeR_74:Applications:Microsoft Office 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